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Media Planner, Eafc Jobs
Company | Electronic Arts (EA) |
Address | Vancouver, British Columbia, Canada |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Software Development,Computer Games |
Expires | 2023-07-21 |
Posted at | 10 months ago |
NA Media Planner, EAFC
- Coordinates global and regional media activations in partnership with the Global Media Lead, SPORTS.
- Developing knowledge of the complexity of the digital media landscape including audience insights, cultural nuances, media owners and their capabilities.
- Develop Media Artifacts: Title Media Plans, Creative Runways, Media Reporting, Media Market Reports, Finance Tracking
- Assists in the development of reports to the wider business on media’s performance and the application of learnings to improve campaign performance.
- A member of the FC Pod responsible for integrated planning across paid and owned channels.
- Oversees the NA media agency to craft EA SPORTS FC media plans aligned to the global strategy. Media plan defines the investment by beat, phase, channel, and partner while providing line by line tactical detail of the plan. Responsible for sharing plans with cross functional teams.
- Accountable for the oversight of the EA SPORTS FC franchises media plans in North America, ensuring purchase orders are opened, monthly budget estimates are provided to Finance, line by line plan details are created, and close oversight of performance.
- Partners with Franchise, Production, and Localization to ensure asset needs and best practices are communicated, while partnering with the Agency teams to ensure smooth delivery and execution.
- Interest in the evolving world of data, attribution and media testing
- Proven success in delivering results for past media campaigns
- Ability to develop relationships with stakeholders across Marketing
- Strong quantitative, analytical, and problem-solving skills
- Developing ability to communicate with confidence to advocate for the role of media across the marketing organization
- Experience with paid media with an understanding of the planning process, the role of digital and traditional channels, and full funnel KPIs
- Experience across short- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.
- A smart problem solver: intelligent, asks smart questions to understand root issues, develops new and creative approaches and solutions, solving problems in a real-world way.
- Media aficionado: A passion for paid media, the continuously evolving landscape, and the creative application to reach brand objectives.
- Adaptable : Must be nimble to address new opportunities, to deal with the changes we face, to adapt to new expectations and things that aren’t obvious, clear, or easy.
- Collaborator : Ability to accomplish a lot through teamwork in a highly matrixed environment. Effective relationships and influencing skills are key to getting work done.
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