Senior Media Manager Jobs

About Wondershare

Wondershare Canada employs over 50 technology-loving marketers, video makers, animators, and designers who are highly energetic and fully dedicated to Wondershare.

Our mission is to build technology and software products that make every idea achievable for the new generation of creatives. And we empower our Canadian team to take on the most creative challenges to make this possible.

We are growing and want you to grow with us. Our team is seeking a proactive, reliable Senior Media Manager to join our Product Marketing team!

As the Senior Media Manager at Wondershare Filmora, your primary focus will be on articulating a performance-driven media and PR strategy that aligns with our business objectives. Your key responsibilities will involve developing media strategies for both regular communications and campaign initiatives, ensuring they effectively reach our target audience and contribute to the overall marketing goals. You will play a crucial role in outreaching and securing partnerships with media outlets, editors, and potential collaborators to amplify our brand presence. Your expertise in the ever-evolving media landscape will be essential in guiding the planning process with various media platforms and team members, advocating for their pivotal role within our broader marketing initiatives. Your exceptional project management skills will facilitate seamless coordination and collaboration across our global cross-functional team.

This is a Full-Time permanent role.

In this role, you will:

· Leading the media team in strategic planning and daily execution.

· Develop and implement public relations strategies

· Establish and cultivate partnerships with influential media organizations to bolster and expand our media network.

· Overseeing media relationships and maintaining key media contacts.

· Monitor and analyze media coverage to evaluate the effectiveness of technology-related public relations efforts.

· Write and distribute press releases, speeches, and other relevant communication materials in the technology industry.

· Research and incorporate new techniques and PR automation tools to optimize media practices for new market growth opportunities.

· Facilitate communication with internal stakeholders to ensure alignment between brand awareness efforts and maintain consistent internal brand awareness with our external brand positioning.

· Ensuring the effectiveness and high quality of all PR practices to uphold Wondershare Filmora's positive reputation in the market.

Qualifications:

· Bachelor's degree in Marketing, Public Relations, Communications, or a related field.

· 5+ years of demonstrated senior PR experience in the North American market, encompassing media pitching, relationship management, and issue management.

· Demonstrated expertise in networking with North American media outlets, particularly within the technology industry.

· Experience leading and managing a team, fostering a collaborative and innovative work environment.

· Strong knowledge and proven experience in media buying across various platforms and channels.

· Demonstrated ability to research and expand media contacts, maintain an up-to-date media database, and establish relationships with journalists and media outlets.

· Experience in managing media budgets effectively to maximize ROI and ensure cost-efficiency.

· Proficiency in analyzing media performance metrics, campaign data, and market trends to optimize media strategies.

· Expertise in the technology industry will be an asset.

· Demonstrated ability to build strong relationships with senior stakeholders.

· Excellent written and verbal communication skills, including the ability to craft compelling press releases, speeches, and media materials.

Who You Are:

· A highly data-driven marketing professional with a strong focus on creating and implementing marketing strategies based on data insights.

· A versatile and adaptive professional, well-suited to thrive in a dynamic market environment.

· Embracing change, you consistently evolve your skills and expertise through continuous learning and self-improvement.

· Your passion for tackling challenges head-on and your entrepreneurial spirit drive you to seek innovative solutions and seize opportunities.

· An effective communicator with a proven ability to excel in cross-functional collaboration.

Compensation Package:

· Competitive salary commensurate with experience

· Bonus incentive program paid quarterly.

· Comprehensive benefits after 3 months including extended health and dental.

· Personal spending account + Health spending account

· Vacation: 15 days

· Paid sick days

· Lots of growth opportunities

Due to the high volume of applications, we receive, only those shortlisted will be contacted. Thank you for your interest in career opportunities at Wondershare.

Wondershare is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, political belief, or conviction of a criminal or summary conviction offense unrelated to their employment.