Manager, Digital Media Jobs

Company Description

Merkle | Cardinal Path, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Merkle | Cardinal Path's mission is: To Know, To Share, To be our Partners' competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do. Merkle | Cardinal Path is driving Merkle's global Google Marketing Platform relationship, and we are creating new positions to develop client-side transformation strategies.

"Remote Opportunity"

We are looking for a Digital Media Manager to partner with our diverse clients to manage the Google Marketing Platform activation strategy, client growth and retention.

This will require you to take a consultative approach and advise the client on current media trends, how to achieve media goals, review of best practices regarding technology, be a steward of first-party data strategy, and work with Merkle Cardinal Path teams. Qualified candidates are process and detail-oriented, have a technical understanding of the Google Marketing Platform tools, and have experience managing digital campaigns.

This role is an opportunity for a driven, passionate, and innovative consultant to shape Merkle | Cardinal Path’s service offering and approach to Digital Media and client growth strategy. We are obsessed with leveraging data, analytics, and our knowledge of technology to create highly effective and efficient media activation strategies.

Responsibilities:

• Contribute to the Digital Media team at Merkle | Cardinal Path where we develop product, go to market strategy and client value propositions leveraging the expertise of the organization.
• Contribute to the development and execution of scalable departmental processes.
• Take a consultative approach to partner with the client and be the main point of contact for media programs and projects for clients.
• Partner with technology implementation leads to ensure the Google Marketing Platform is configured correctly (DV360, CM360, SA360, GA360, Optimize, etc).
• Evaluate the client’s approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency.
• Provide direction to Digital Media Consultants to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360. Hands-on support may be required but will be limited.
• Support sales and customer success teams with client discovery calls and pitches.

Qualifications

Relevant Experience:

• Develop digital media activation plan which includes, targeting, creative, and analytics strategies for Display, Video, Social, and Search campaigns.
• Responsible for media client onboarding, creation of digital media strategies, translation of that strategy into a results-based plan, campaign briefs, and providing ongoing updates to the client.

Qualifications:

• 7-10 years of digital media experience, including implementing, managing, and optimizing campaigns.
• Agency or client-side experience running digital media campaigns is preferred.
• Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution.
• Experience with Google Marketing Platform for media activation (DV360, CM360, SA360) and enterprise analytics platform (GA360, Adobe Analytics)
• Excellent storytelling, presentation, and communication skills.
• Product certifications are preferred (We will help you obtain the required certificates if you don’t have them).
• Hands-on DV360 and if not DV360 at least programmatic experience in another platform (The Trade Desk, Stack Adapt, Amazon Marketing Cloud). DV360 experience strongly preferred.
• A degree in marketing, communications, technology, computer science, analytics, or related fields is preferred.

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.