Media Strategist Jobs

Integrated Digital Strategies is a premier US-based digital marketing firm with over 10 years of experience in delivering nationwide campaigns for franchise and multi-location brands. We work with franchisors and their franchisees to provide customized digital marketing services that are proven to drive franchisee sales through a robust local and national digital strategy.

The desired candidate for this position will manage paid search and display campaigns on Google Ads and Microsoft Ads. A successful Paid Media Strategist will effectively manage account setup and implementation, strategy, and budget while working cross-collaboratively with the SEO, Content, and Account Management teams in order to maximize a client's ROI.

This is a full-time remote position that requires the candidate to work between the local hours of 8:30 am - 5:00 pm ET.

Responsibilities

• Be a strategic partner for our clients
• Perform ongoing paid keyword discovery, expansion, and optimization
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search, display, and social media campaigns
• Research and analyze competitor advertising
• Assist in building systems and protocols internally
• Initial campaign set up including keyword research, ad copy, and conversion tracking
• Consult on landing page best practices and copy adjustments needed to improve post-click engagement and conversion

Requirements

• Strong project management skills
• Minimum of 2 years experience utilizing Paid Search Ad Optimization
• Up-to-date with the latest trends and best practices in paid media
• Agency experience is a plus
• Optmyzr, Fluency, Morphio.ai, or similar toolset experience a plus
• Minimum of 3 years experience with Google Ads
• Experience with website analytics tools (ex. Google Analytics)
• Experience with B2B & B2C lead generation
• Franchise or multi-location marketing experience is preferred
• Google Ads Certified required
• Strong analytical skills and experience generating SEM reports
• In-depth experience with bid management tools
• Well-versed in performance marketing, landing page development, conversion, and online customer acquisition
• High attention to detail and accuracy
• Strong presentation skills - Ability to communicate complex data in a simple manner
• Experience with Facebook Ads or LinkedIn Ads is a plus
• Minimum of 3 years experience with Microsoft Ads
• Strong acumen with lead generation
• Familiarity with A/B and multivariate experiments
• At least 1 year of experience using Google Tag Manager
• Exceptional time management skills