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Director, Digital Media Jobs
Company | dentsu |
Address | Vancouver, British Columbia, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-05-19 |
Posted at | 1 year ago |
Company Description
- Future planning for a Cookieless Future and/or first party strategy
- Sales conversations with net-new and organic leads to outline the benefits of the GMP Adtech for audiences of nascent to advanced knowledge/experience.
- Ad Tech Architecture SME to advise on the following:
- Activation and consulting on Value Based Bidding and Bid to Value projects in conjunction with our Data Science team
- GMP Martech stack expertise to advise on the following:
- Troubleshooting and advising on advanced use cases with GMP Adtech for our immediate team for support engagements.
- MarTech stack perspective on Digital Transformation as it relates to
- Thought leadership/advanced consulting to work with the Digital Transformation (DT) team.
- Integrations and account Set-up (with a focus on GMP platforms - SA/CM/DV are the priorities, and knowledge of how these work with GA is important)
- Technical ad ops - Floodlights, attribution bidding, platform setup for customized reporting structures (i.e. labeling, grouping, etc.)
- Additional go to market strategy/products that can leverage the Digital Transformation, analysis and insights team and Data Science teams
- Ability to develop current to future state platform configuration and GMP stack integration plan
- Activation architecture and data flows
- Durable data strategies, customer match, modeled conversions, data signals (I always forget the name of this one), PMAX, PAIR ideation, Ads-hub, etc..
- Media Activation opportunities especially with GA4
- Identify next and advanced GMP features available for the client and develop roadmap-style recommendations for advancing the current-state architecture
- Responsible for media client onboarding, creation of digital media strategies, translation of that strategy into a results-based plan, campaign briefs, and providing ongoing updates to the client.
- Develop digital media activation plan which includes, targeting, creative, and analytics strategies for Display, Video, Social, and Search campaigns.
- Hands-on DV360 and if not DV360 at least programmatic experience in another platform (The Trade Desk, Stack Adapt, Amazon Marketing Cloud). DV360 experience strongly preferred.
- A degree in marketing, communications, technology, computer science, analytics, or related fields is preferred.
- You have 7-10 years of digital media experience, including implementing, managing, and optimizing campaigns.
- Excellent storytelling, presentation, and communication skills
- Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution.
- Agency or client-side experience running digital media campaigns is preferred.
- Experience with Google Marketing Platform for media activation (DV360, CM360, SA360) and enterprise analytics platform (GA360, Adobe Analytics)
- Product certifications are preferred (We will help you obtain the required certificates if you don’t have them)
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