Senior Brand Manager Jobs

Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About This Team
The global brand management team is responsible for increasing the perceived value of lululemon over time. We are a function that champions consumer and guest needs, building strategies that future proof the brand, move with the speed of business that drive our brand and business objectives.
a day in the life: what you’ll do

• Create, Establish and Validate activity positioning and UPOVs
• Drive the go-to-market process for assigned integrated marketing campaigns
• Create, Establish and Validate a data-driven messaging hierarchy in partnership with Brand Insights, Product, lululemon labs
• Create briefs for assigned for integrated marketing campaigns; responsible for insight development, establishing campaign KPIs, target audience, and work with cross-functional partners to ensure brief captures needs

Qualifications

• University degree in business, marketing or communications
• 8 – 10 years’ experience working in a marketing or brand function
• Experience working in the retail experience preferred.
• Experience in a global organization is a nice to have.

must haves

• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Acknowledge the presence of choice in every moment and take personal responsibility for your life.

Additional Notes
Immigration support is potentially available for this role.