Senior Manager, Fc Brand Management

EA SPORTS is one of the most iconic brands in entertainment with a storied 30+ year history of innovation, passion, and connecting millions of fans across the globe to their favorite sports, teams, and players. At the heart of EA SPORTS is the FC (Football/Soccer) franchise. EA SPORTS FC is the world’s #1 best-selling video game with over 150M+ fans each year across multiple platforms, including console, PC, and mobile.
FC Brand Management

• Our measure of success is to build a history of positive brand equity with our fans which keeps them excited to play the current game and the games to come.
• You will operate as a touchpoint, ensuring all our teams are driving together towards a singular long-term vision.
• You will build long-term workstreams, which equip our teams to better deliver tomorrow’s products.
• You will guide the development of player-first business and brand strategies, built on consumer, product, commercial and marketplace insights.
• Tackle new projects and opportunities, which expand the impact of the EA SPORTS FC Brand.
• You will be a Senior Brand Manager, on the EA SPORTS FC Brand Management team. The Brand Management team partners with the Studio, Marketing, and Commercial teams to:
• Along with having interests in football, games, and business, you will have strategic and analytical capabilities, and experience overseeing workstreams.

Responsibilities.

• Work with Studio, Commercial and Marketing to identify the goals and priorities for us, with a specific focus on the core FC experiences (Ultimate Team, Career Mode, Pro Clubs and VOLTA amongst others).
• Lead long-term Brand workstreams, which guides the business forward against important priorities.
• Support the important Brand Management milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.
• Be the direct partner with our Studio team in implementing long-term workstreams which will be the foundation of the FC brand across future titles.
• Work with analytics, consumer insights, and other partners to identify market opportunities and understand how to unlock them.
• Guide brand strategies, partnering with Studio, Commercial and Marketing to lead cross-discipline understanding.

You will report to the Brand Management Director and will be an important contributor to the Brand Management team based in Vancouver, Canada.
Qualifications

• 5+ years of experience in marketing to multiple consumer demographics, especially with football fans, is valued. Preference for working in a large football market.
• Experience partnering with a product development team to make insight informed decisions that satisfy prioritised consumer motivations.
• 5+ years of experience driving collaboration across Product, Commercial, and Marketing teams.
• 7+ years product marketing or brand management experience.
• Bachelor's degree in marketing or business or related field, or equivalent training and professional experience.
• Have an interest in football (soccer) and EA SPORTS FC.