Public Relations And Social Media Manager

Hi there! We’re PAR and our purpose is:

To deliver solutions that connect people to the restaurants, meals and moments they love.

We take that responsibility very seriously. As a leading provider of technology to the top restaurant brands in the world we’re calling all rebels, instigators, idealists and builders to join our constantly growing team!

PAR invented the first standalone point of sale terminal over 40 years ago, yet we operate much like a start-up at the forefront of restaurant technology. Today, our solutions span Customer loyalty, engagement, restaurant management, payment services, drive-thru, and full POS integrations. These solutions are used to serve tens of millions of guests every day in over 120 countries.

Our mission is to build the number one restaurant technology company in the world and we’re off to great start.

We believe that our ambition is only limited by our ability to attract and retain great people; people who are up for the challenge to change the game with us! If it sounds like you belong here, we should meet!

Position Description

We are seeking a Public Relations and Social Media Manager who can help increase awareness and develop an enviable corporate image by developing and executing effective PR communication and media relations programs that support our company’s overall media strategy.  You will oversee ensuring that all media and social engagement activities are in line with the company’s overall marketing and branding strategies and reflect business and corporate priorities. 

The ideal candidate is a team player who can collaborate effectively with internal stakeholders across marketing, sales, investor relations and the executive leadership team as well as with PAR customers and partners.

Public Relations Responsibilities:

• Planning, developing, and executing media communication strategies and influencer marketing programs in accordance with the company’s business objectives
• Collaborates and manages the companies PR agency of record
• Creating social media content strategies to increase brand awareness and boost engagement
• Build connections with key media organizations and journalists through a mix of traditional, digital, and social
• Craft media releases and develop social media programs to promote product releases, company updates and integration partnerships.

Channels

• Communicate outcomes and results of the company’s media relations initiatives to the company leadership
• Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services
• Staying up to date with innovations and updates of social media platforms and researching popular content ideas 
• Collaborates with leadership to identify trends and evaluate advertising to determine whether it is in sync with the organization’s public relation efforts
• Preparing press releases and media materials for distribution to local, regional, and national media
• Understand the competitor landscape and stay ahead of any threat to our brand position

Public Relations Requirements:

• Deadline-oriented, inquisitive, with great follow-up and reporting skills
• 2-5+ years of experience in B2B marketing, with an emphasis in communications, PR, content, and social media
• Understanding of social media and solid experience
• Quick and enthusiastic learner
• Responds well under pressure with strict time limit
• Ability to run PR campaigns that deliver measurable results and meet objectives
• Excellent written and verbal communication skills
• An ability to work on big strategy plans as well as day-to-day tasks
• Leading media training for executives
• Ability to operate independently after given direction from the team, organize ideas from other marketing team members, and disseminate information to cross-functional peers
• Bachelor’s degree in journalism, PR, marketing or related field.
• Creativity in securing coverage and buzz with traditional outlets
• Project and budget management skills
• Strong knowledge and experience with LinkedIn, Facebook, Twitter, Instagram and TikTok
• Ability to think both creatively and strategically

Location and Commitments:

• Based in Markham, Ontario, Canada
• Reports to the Sr. Director of Marketing
• 30% Travel may be required
• Full-time, permanent

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.