Communications Specialist (Social Media)

Title: Communication Specialist

Location: Remote Canada - Given the French requirement, open to candidates in Toronto and Quebec.

Contract: AAP- June 30th 2024; Strong potential for extension

Responsibilities:

Lead Customer Evidence Amplification

• Amplify customer stories and drive connections to other parts of the organization
• Increase the reach of the customer story content produced
• Partner with the Customer Evidence Lead to establish an effective ROB

Lead and Manage Area Social Command Center

• Leverage data to derive insights that increase engagement and manage paid campaigns.
• Ensure all social channel standards are met for social account security, content accessibility, channel footprint management, global readiness, and asset expiration usage rights.
• Oversee area Social Command Center (SCC) operations, develop and execute social marketing strategies, planning and publishing content leveraging global assets, collaborating with key business partners to build connected social marketing plans, and manage shared resources.

Drive active usage of employee advocacy

• Identify, recruit, and train Subject Matter Experts (SMEs) as curators of employee advocacy content
• Identify opportunities and gaps
• Increasing the total shares from locally curated content and the number of active sharers.

Requirements:

• Knowledge of marketing principles, creative development, and production processes.
• Experience with employee advocacy programs and customer storytelling is a plus.
• Bachelor's degree in marketing, communications, or a related field.
• Proven work experience in social media or in a similar role, with strong social media management and paid social media skills.
• Fluency in French (primarily reading/writing)
• Deep understanding of various social media platforms, tools, and analytics, with a keen eye for social media trends and storytelling.
• Strong project management and organizational skills, with the ability to work independently and manage multiple tasks effectively.
• Excellent verbal and written communication skills, with a strong ability to negotiate, collaborate and create proactive internal connections, provide customer service, and engage with an audience.

Typical task breakdown and operating rhythm - Driving connections, how to tell those stories. How to expand the reach. Social command center, they are working with 1 or 2 MCs, working with community management, looking at editorial calendar, what and when to post, paid campaign, Advocacy. Proactively try to establish, ‘my company’ on LinkedIn.

• Lead Customer Evidence Amplification – 45%
• Lead and Manage Area Social Command Center: - 45%
• Drive active usage of employee advocacy – 10%

Top Three Skills:

1. Paid and owned social management | 8 – 10 Years of Experience

2. Storytelling | 8 – 10 Years of Experience

3. Collaboration | 8 – 10 Years of Experience

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities and qualifications may vary based on assignment.

IFG is an equal opportunity employer. We welcome diversity and are committed to creating an inclusive environment for all.