B2B Social Media And Email Marketing Manager (Remote, Canada)

Collective[i] is a leading research organization at the forefront of artificial intelligence development. We are on a mission to help our clients and community be more prosperous. Collective[i]’s first enterprise application is designed to enable revenue-facing organizations (eg, sales, client success, and marketing) to transform and adapt to modern buying.

We are seeking an experienced and highly motivated Social Media and Email Marketing Manager to join our dynamic marketing team. The ideal candidate is someone who is proactive and adaptable, with a keen sense of experimentation and a willingness to take risks in pursuit of success. You will be responsible for managing and growing our social media presence while driving sales through marketing campaigns and outreach.

You will create, implement, and manage social media strategy to engage with our target ICP and grow brand awareness. You will also be responsible for implementing new strategies, like promotions and competitions, to increase customer engagement, drive leads and revenue, and enhance our brand image.

You will play a key role in associating Collective[i] with thought leadership and intelligence, and will work collaboratively with our sales and marketing teams to drive revenue growth.

Responsibilities:

• Suggest and implement new strategies, like promotions and competitions, to increase engagement and develop brand awareness
• Segment email lists based on customer behaviors, demographics, and interests to optimize engagement and conversions to opportunities
• Develop and executive campaigns, including promotions, newsletters, event invitations, and other marketing materials to drive revenue growth
• Manage and oversee all company social media accounts (including LinkedIn, Twitter, and TikTok)
• Collaborate with the marketing and sales team to create engaging and relevant content that resonates with our ICP
• Generate engaging and educational content daily (i.e. original text, photos, videos and news) that amplifies Collective[i]’s mission to transform sales
• Develop and implement a social media strategy that associates Collective[i]’s brand with thought leadership and intelligence

Requirements:

• Will measure your success by the revenue and engagement your efforts yield. Examples of where you have successfully driven sales through social media marketing and/or email marketing is helpful
• It takes a village (ie, you) to build brand awareness and drive revenue growth. Any experience you can show in driving revenue growth through marketing campaigns (e.g. creating social media campaigns, developing and executing promotions, producing email campaigns, or writing an email newsletter) will help us assess that you can engage our ICP and drive sales
• We use science and data to make decisions. You should have strong analytical skills and experience with data analysis and reporting relevant social media and campaign metrics (e.g. follower growth, social media engagement rates, website traffic from promotions, and online engagement)
• We augment our talent with technology. If you can demonstrate experience with ZoomInfo, CRM, ChatGPT, social media management tools, analytics, and/or marketing outreach platforms, that is a plus
• There is never enough time. Our market moves fast, which requires the ability to develop a strategy, manage multiple projects simultaneously, and be highly organized in setting priorities
• We work hard and are passionate about Collective[i]’s mission. We are looking for people who take pride in their work and want to be part of a team dedicated to transformation
• We have empathy and respect for our ICP and clients. We value experience with sales leaders or candidates who have worked in sales but at a minimum expect that you value the work they do
• We eat our own dogfood. Demonstrated enthusiasm to learn and use Collective[i] is essential
• Providing engaging and educational content for our ICP will be essential. We will be looking for an individual with strong written and verbal communication skills who is adept at scaling themselves using generative AI

Who you are working for - About Collective[i]:

Collective[i] is a remote-first company on a mission to fuel global prosperity, helping companies around the world forecast, optimize and grow revenue. Our applications and network support highly productive, enlightened teams with everything they need to work smarter and win more.

We are a global team of committed scientists, developers, sales, finance, client success and marketing professionals who passionately believe that Collective[i]'s network and applications are dramatically transforming enterprises and improving the working lives of the people and companies we support.

We are recruiting for exceptional talent looking to join our team of A-players all committed to building a company that makes a difference. Our core values help shape our culture: We are curious. We are direct. We deliver. We succeed together. We strive for the extraordinary. If you enjoy a challenge, thrive in a fast paced environment and welcome the opportunity to work with amazing humans operating on the bleeding edge of innovation, Collective[i] is the place for you.

More about Collective[i]:

Collective[i] is passionate about using ML, RPA and other AI technologies along with a network to automate the myriad of tasks that distract sales professionals from selling and provide timely intelligence that helps to grow revenue. Our revenue optimization engine is one of the most transformative technologies to hit the enterprise since CRM. Founded and managed by the early teams behind LinkShare (purchased for $425m) and Overstock (NASDAQ:OSTK), Collective[i] is a private 100% remote company.

Recent press:

Forbes: The Revenue Operating System

ZDNet: Collective[i]: How the FAANG companies inspired a B2B sales solution

Information about the founders:

Tad Martin

Stephen Messer

Heidi Messer

Salary ranges can vary significantly based on a multitude of factors, reflecting the diverse and complex nature of today's job market. These factors encompass a wide range of elements, including industry, experience, education, geographic location, and even personal negotiation skills.