Senior Public Relations Specialist

LOKI

Specialist for more than 15 years in the field of innovation, design, manufacturing and engineering, LOKI offers innovative premium vehicles designs adapted for different lifestyles. Build custom with high-end materials and premium components, the owner’s experiences is always at the heart of teach creation. Through its overflowing creativity and passion for innovation, the company is in constant evolution. That is why we need a PR specialist like you in our team.

www.lokicoach.com

www.lokiexpedition.com

www.lokiboxdesign.com

Responsibilities

The person in this role will be responsible for strategies, establish collaborations,execution and measurement of PR & Media RelationsCampaigns, with the goal building a premium image of our companies.

• Have passion for opening new business relations and can help drawing attention to our brands and our mission.
• Work with other members of the creative team to generate fact sheets, infographics and other visual\text elements for distribution.
• Thrive opportunities for partnerships, collaborations, sponsorships and advertising on an on-going basis on the North America territory.
• Develop and execute a media relation strategy, seeking high-level placement in specific magazines, broadcasters and online media.
• Develop and execute PR plan including strategies, goals, budget and tactics.
• Generate non-traditional ideas, experiential events to further amplify our campaigns and products launches.
• Maintain a keen understanding of industry trends and make appropriate recommendations regarding of industry trends and make appropriate recommendations regarding strategy surrounding them.

Qualifications

• Working knowledge of social media platforms required (Twitter; Instagram; Facebook; TikTok, etc.).
• Strong writing and editing skills in both traditional and digital formats.
• A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple clients simultaneously.
• Senior-level communications professional with proven, hands-on experience in planning and executing corporate public relations campaigns.
• The ability to envision, articulate and realize both process and program improvements and innovation.
• Ability to align and integrate PR strategies and tactics with the strategic marketing plan, social activity, corporate thought leadership, business strategy and brand vision.
• Ability to work on several projects simultaneously, adhering to tight deadlines and communicating progress to senior leadership.
• Computer literate in Microsoft Window applications required.
• Work directly with executive level stakeholders.
• University / College degree in a related discipline required.
• Maintaining good knowledge of industry trends.
• Perfect verbal and written communication skills in English is a must, in French is an important asset, in Spanish is a great asset.