Virtual Social Media Manager

HIGHERDOSE Social Media Manager

Hi, we are Virtual Pros, a global outsourcing agency based in Los Angeles, California. We provide specialized virtual staffing solutions to innovative businesses. We are seeking to hire a virtual Social Media Manager on behalf of HigherDOSE, a fast-growing women-led wellness lifestyle brand that is based out of New York and focuses on at-home wellness tools inspired by bio-hacking technologies to upgrade well-being and optimize one’s way to better health and overall performance. Their goal is to help their customers shift towards prioritizing preventative care and harnessing innovation.

About HigherDOSE/ Who We Are:

HigherDose is a holistic wellness brand, born from its founders’ personal quest to find balance in their lives. Initially dedicated to popularizing the transformative benefits of infrared saunas (skin health, stress relief, muscle recovery, detoxification, and weight loss), HigherDOSE has become a platform to develop and launch products that help people lead better lives. In addition to operating a highly popular and profitable network of 11 infrared sauna spas in NYC, in 2018, the brand started selling an infrared sauna blanket online, then adding PEMF infrared mats in 2020 and a red light face mask in 2021, as well as ancillary products that complemented its core products.

HigherDOSE is on a mission to ignite vitality – by reconnecting you to the healing power of nature and supercharging your self-care with the hottest wellness tools. We believe that investing in your body, mind, and vitality is one of the most rewarding investments you can make – one that yields compound interest over the years. Health is wealth. And it’s time for the health & wellness industries to shift towards prioritizing preventative care and harnessing innovation. We believe that advanced technologies are the future of self-care, skincare, body care, fitness, and recovery.

Who We Are Looking for:

We are seeking a talented and experienced Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance our brand presence, engage our target audience, and drive business growth. You will play a crucial role in managing our social media platforms, creating and publishing compelling content, monitoring social media trends, and analyzing campaign performance. The ideal candidate is creative, data-driven, and possesses a deep understanding of various social media platforms and their respective best practices.

Key Responsibilities:

• Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner, while fostering positive relationships with followers and customers.
• Conduct regular competitor analysis to identify industry trends, benchmark against competitors, and propose actionable insights to stay ahead of the curve.
• Utilize social media management tools to track, analyze, and report on key performance indicators (KPIs), such as engagement rates, reach, follower growth, and conversion rates.
• Monitor social media trends, identify emerging platforms, and recommend innovative strategies to capitalize on new opportunities.
• Stay up-to-date with relevant legal and ethical considerations on social media, such as copyright, privacy, and advertising regulations
• Stay updated on social media industry developments, algorithm changes, and best practices, and apply that knowledge to enhance our social media strategy.
• Develop and execute comprehensive social media strategies to increase brand awareness, generate leads, and foster engagement across multiple platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Collaborate with cross-functional teams, including marketing, design, and content creation, to align social media initiatives with overall marketing objectives and ensure consistent brand messaging.
• Monitor and moderate user-generated content, ensuring it aligns with our community guidelines and brand values.
• Create, curate, and schedule engaging content across social media channels, including written posts, images, videos, and infographics, aligning with our brand voice and style guidelines.
• Collaborate with influencers, brand ambassadors, and partners to amplify brand reach and drive engagement.

The Right Person Would Have:

• In-depth knowledge and understanding of various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, along with their respective best practices.
• Demonstrated ability to develop and implement effective social media strategies that drive engagement, brand awareness, and business growth.
• Strong analytical skills, with the ability to interpret social media metrics and generate actionable insights.
• Proven work experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• Bachelor's degree in marketing, communications, or a related field. Relevant certifications in social media marketing will be a plus.
• Familiarity with basic graphic design principles and proficiency in using graphic design tools like Canva or Adobe Photoshop is preferred.
• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Up-to-date knowledge of social media trends, algorithm changes, and emerging platforms.
• Proficiency in using social media management tools, such as Hootsuite, Buffer, Sprout Social, or similar platforms.
• Attention to detail and a keen eye for visual aesthetics.
• Creative mindset with the ability to think outside the box and develop innovative social media campaigns.
• Excellent written and verbal communication skills, with the ability to create compelling content and engage with the online community.

BENEFITS:

• Fully remote
• Competitive Benefits
• Full-time Schedule
• Salary increases based on performance

Please Fill This Interview Form Out To Be Considered For This Job Opportunity:

The link to this interview form is at the bottom of this message. Please copy the link and paste it into your web browser. You must answer all the questions and submit the form in one sitting. Your answers won’t be saved automatically if you leave the page. Once you’ve submitted your response, we will get back to you within 48 hours via WhatsApp or email. Thank you for your time, we look forward to receiving your response!

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We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status