Marketing & Visitor Experience Manager

Job Title: Marketing & Visitor Experience Manager

Purpose

Reporting directly to the Executive Director, the Marketing & Visitor Experience Manager is a full-time salaried position with Tourism Prince Rupert. The position is well-suited for an outgoing individual who is inquisitive and self-motived with an expressed interest in the tourism industry. The Marketing & Visitor Experience Manager will work from Tourism Prince Rupert’s downtown office to support the Society’s mandate to lead local tourism marketing and destination development initiatives in the Prince Rupert area through promotion, education, advocacy, and collaboration with both local and external tourism partners.

Duties and Responsibilities

• Plans and executes Tourism Prince Rupert’s annual marketing campaign calendar.
• Provides support for the delivery of Visitor Services, working with the Executive Director to supervise seasonal Visitor Services staff.
• Tracks social media analytics and engagement. Develops monthly and annual marketing reports for the Tourism Prince Rupert Board of Directors.
• Manages official Visit Prince Rupert social media channels, website blog content production, promotion, and engagement.
• Conducts annual advertising sales for the official Prince Rupert Visitor Guide.
• Other job-related duties as assigned.
• Prepares monthly tourism industry email newsletter to local businesses and stakeholders.
• Works with visiting media and tour operators to organize destination familiarisation tours and influencer trips.
• Maintains up-to-date visitor information, local business listings, and community events calendar on visitprincerupert.com.
• Organizes and executes annual updates and printing of the Prince Rupert Visitor Guide, as well as maps, brochures, and city guides for the Prince Rupert Visitor Information Centre. Coordinates delivery of print materials to local hotels & tourism partners.
• Supervises and schedules the Volunteer Cruise Ambassador program.
• Works with the Executive Director, community partners, and regional and provincial tourism partners to develop and execute marketing campaigns and events that promote travel to Prince Rupert.

Skills, Interests, and Qualifications

• Experience with social media management and campaign planning.
• Excellent organizational and project management skills; ability to successfully set priorities, develop a work schedule, monitor, and track progress towards goals.
• Creativity, imagination, and an entrepreneurial attitude towards tourism marketing, community development, and communications.
• Excellent communication skills; ability to persuasively explain the importance and value of tourism in British Columbia to further Tourism Prince Rupert’s mandate.
• Experience in tourism or related marketing institutions/organizations.
• Capacity to work independently with minimal supervision and meet deadlines.
• Experience with project planning and report writing.
• Bachelor’s degree in related field considered an asset.

Working Conditions and Salary

The position of Marketing & Visitor Experience Manager is a salaried position with Tourism Prince Rupert. The Marketing & Visitor Experience Manager will work from Tourism Prince Rupert’s downtown office 35 hours/week, with the option to work from home intermittently. The position reports directly to the Tourism Prince Rupert Executive Director. Salary is commensurate with experience and will be negotiated accordingly with the successful candidate. The position also includes medical/dental benefits.

About Tourism Prince Rupert

Tourism Prince Rupert is an independent not-for-profit society whose purpose is to promote Prince Rupert as a world-class destination for leisure travel, outdoor adventure, and coastal community amenities. Tourism Prince Rupert aims to grow Prince Rupert’s tourism sector by creating new opportunities for tourism-related business & investing in Prince Rupert’s tourism infrastructure.

Interested applicants are asked to forward a resume and cover letter by email to [email protected] by 5pm on August 25^th, 2023.