Marketing & Strategic Relationship Manager

Our mission is to improve the safety, quality, and efficiency of food production facilities. Whether introducing Icicle to new markets, or building relationships with established clients, we educate as we build a dynamic community of active users. No matter where in the world, we are seen as an authority on innovative food safety issues as we differentiate ourselves globally as a premium technology provider.

Reporting to the CEO, the Marketing & Strategic Relationship Manager is responsible for supporting the strategic PR efforts of Icicle, building relationships with food processing associations, resellers, and existing clients. The main responsibilities of this position includes; creating and executing strategic public relations plans. You will liaise with creative writers and sales.

• Prepare export marketing plans to extend business in identified priority markets and leverage available funding programs
• Research and prepare entries for award programs to reinforce Icicle's award-winning status
• Manage social media accounts on Twitter, LinkedIn, Facebook and Instagram to generate a dynamic company presence on social media
• Update the company website and review website analytics regularly to maintain on-site SEO to increase website traffic
• Develop relationships with food processing associations to generate awareness of our technology
• Execute digital promotions/advertisements related to export marketing plans and complete reporting as necessary
• Oversee media relations to build Icicle's profile by building relationships with key industry media and industry influencers, pitch content produced in-house, preparing press releases, and seeking out thought leadership opportunities
• Create compelling product and brand messaging to maximize inbound lead velocity
• Identify and develop relationships with food safety consultancies who may be suitable resellers
• Create and execute PR campaigns that strengthen Icicle’s reputation in the food industry
• Strengthen relationships with existing clients, and build referral relationships
• Lead content marketing planning and creative asset production, including updates and creation of new marketing collateral

• Strong presentation skills
• Social media fluency
• Communicate with the team
• Excellent English written and verbal communication skills
• Experience developing corporate brands
• Be personable and easily develop relationships
• Be flexible and adapt to change
• Strong user-level computer proficiency
• Empathetic and approachable
• High productivity while working remotely, strong work ethic, self-motivated
• Strong media relationships and an in-depth understanding of the digital landscape
• At least two years of public relations experience

• Food industry experience