Event Planner Jobs

Job Title: Innovation Activation Manager

Location: Toronto,ON M5G 0A3

Duration: 6 Months

Marketing

Event Plan

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Duties:

• This role reports to the Brand Leader with dotted line to the relevant Site Head.
• Lead the design, development, and implementation of the strategic marketing plan to support the regional business, sourcing and reputation priorities, in alignment with regional priorities.
• Be a trusted business partner and marketing subject matter expert for the Site Head to support delivery against business priorities such as strategic sourcing, occupancy rates, revenue targets, customer satisfaction, regional awareness as well as contribute to brand awareness.
• Responsible for designing and implementing strategies that cultivate a vibrant community at for the local portfolio and communicate value-added services offerings, which includes collaboration across cross-functional teams.
• Oversee all external and internal engagements where the relevant site and/or portfolio is references including paid, earned, owned, and shared channels.

Key Responsibilities:

• Design, develop, implement, and report on marketing initiatives for their local business priorities, inclusive of programming, marketing, and sponsorships
• Support Global and Regional Sourcing activations locally, including planning, budgets, scheduling, speaker recruitment and management, marketing, registrations, delivery and tracking project metrics.
• Responsible for engaging the site portfolio to grow brand affinity and secure portfolio content to be utilized in the strategic engagement plan
• Participate as a key Leadership Team member for the local team.
• In partnership with the Site Head, develop the vision, mission, and engagement strategy / plan to attract high potential, strategically aligned companies and drive value for current portfolio companies
• Partner with the Sourcing Activations Team sourcing initiative that occur in region.
• Serve as a brand ambassador for Client and its component parts in the region.

Detailed Tactics:

• Manage event logistics such as booking venue, obtaining permits and licenses, if needed, certificate of insurance, managing event setup and catering, coordinate event calendar entries, coordinate event setup with various teams (catering, security, janitorial, AV, operations) and calendar management
• Responsible for regional team’s use of event management platforms such as Splash and HubSpot.
• This includes the development of strategic e-marketing communications plan and schedule to ensure optimal attendance results
• Manage attendee lists and badge production, survey creation, and event recaps, report final lists.
• Responsible for ensuring a lead generation process is in place and manage the growth of the portfolio in the region
• Manage and engage ongoing relationships with key internal and regional external stakeholders including strategic marketing partners, trade associations, sponsors, sponsored organizations, and collaborators by developing mutually beneficial agreements and tracking benefits to ensure optimal results
• Manage the implementation of all elements of programs (manage budgets, develop calendar, recruit speakers, manage logistics, ticket sales, RSVPs)
• Support for the regional marketing including posting of events on social media, cross promotion with partners, targeted LinkedIn internal and external posts, communication of internal events and follow up.
• Responsible for developing the Site strategic engagement plan including budgets and monthly reporting to ensure execution success
• Responsible for growing brand awareness, applications and demand generation via CRM, paid digital advertising, analyst and influencer marketing
• Accountable for tracking, analyzing and reporting ROI to the Site Leader and Activation Leadership for regional digital social, programmatic and special projects metrics to ensure they are meeting business requirements/objectives
• Oversee creation of event materials such as: print programs, presentations, welcome slide decks, Event speaker management including scheduling, collection of speaker materials and slide decks.

Education:

• Bachelor of science in marketing or related field