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Director Of Business Architecture - Technology Consulting
Company | Klick |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2024-01-24 |
Posted at | 9 months ago |
About Klick Health
- Become an insider and trusted advisor to our clients
- Understand the technology blueprint and data architecture to translate requirements into scope
- Identify target audience segments, define key messaging, recommend appropriate digital marketing channels and tacticsUnderstanding the technology and data needs to move from the requirement to scope
- Lead and manage a team of direct BA and BSA reports focusing on business (system) analysis in the digital marketing domain
- Digital Marketing Strategy: Interface with clients, understanding their goals and objectives, and providing strategic recommendations to enhance their digital marketing initiatives
- Lead the requirements identification of digital marketing objectives and translated them into customer journeys and use cases aligned with industry regulations and standards
- Analyze digital marketing data and metrics to measure journeys' effectiveness, identify improvement areas, and optimize marketing strategies
- Utilize data-driven insights to make data-informed decisions and continually refine digital marketing tactics
- Be a catalyst for creating repeatable frameworks and standards to improve the technology consulting practice
- Foster a collaborative and inclusive work environment, promoting knowledge sharing and professional growth among team members. Provide mentorship and career development support for direct reports and overall team members
- Delivery Excellence: Collaborate with internal and external stakeholders to ensure 100% scope delivery and client satisfaction
- Utilize data and market insights to inform marketing strategies, digital journeys and decision-making
- Work alongside Technology Delivery to drive the implementation and integration of these marketing technologies to enhance clients' digital journeys, campaign execution, data analysis, and customer experience
- For the assigned portfolio of projects, ensure Klick’s best practices for scope management are followed (reviews, approvals, UAT, change management, risk management, etc.)
- Collaborate with cross-functional teams, including Platforms, Technology delivery and Digital Transformation, to evaluate marketing technologies that can optimize a client's digital marketing efforts
- Business (System) Analysis and Data Management: Conduct thorough workshops and business (system) analysis to understand, guide and document business and data requirements for various marketing and digital strategies
- Management and Delivery Excellence: Demonstrate strong leadership skills, with at least six years of experience in a leadership role, effectively managing and mentoring a team
- Collaborate with internal stakeholders across Klick Health Crafts to identify business needs, gather requirements, and develop new digital experiences and solutions
- Marketing Technology: Possess a great understanding of marketing technology blueprints and data needs to translate a client's requirements to the scope
- Be part of the Klick team leadership, managing the implementation of digital journeys aligned with the goals and objectives of our health sciences clients
- Responsible for team financial KPIs as defined by the executive leadership team
- Strong understanding of the health sciences sector, including pharmaceuticals, biotechnology, medical devices, or related fields Familiarity with industry regulations and compliance standards is essential
- Excellent verbal and written communication skills with the ability to effectively collaborate with cross-functional teams and stakeholders at all levels. Strong presentation skills to convey complex concepts and strategies clearly and compellingly
- Previous client management experience and the ability to effectively engage with external stakeholders to understand their needs and deliver exceptional service
- Familiarity with business process modelling and enterprise architecture frameworks is a plus
- Strong experience in digital marketing, preferably in the (healthcare/life science or pharma domain)
- Proven leadership abilities, with a minimum of six years of experience in a leadership role, managing and developing a team
- Excellent understanding of business strategy and the ability to align digital marketing initiatives with broader business goals
- Excellent knowledge and hands-on experience with various digital marketing channels, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics tools. A proven track record in marketing automation platforms is highly desired
- Designed and support the delivery of at least three end-to-end digital journeys/programsExpertise in analytics, with the ability to derive insights from data and leverage them to drive marketing strategies
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