Business Development Manager - Ufc Canada

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Who We Are

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 211 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

The Role And What You’ll Do

The business development manager is responsible for supporting the UFC’s

commercial activities in the Canadian marketplace. This job includes the planning and delivering of marketing campaigns, contributions to media sales activities, financial and market analysis, executing fight week activations and assisting with the day-to-day management of Pay Per View partners and TV broadcasters. This position will require someone who is able to be both analytical and creative, who can meaningfully contribute to a team environment, has reporting and presentation building expertise, and who demonstrates the ability to establish long-lasting professional relationships.

• Serves as a key point of contact for marketing fulfillment partners, cable/satellite affiliate partners, TV broadcasters and key bar and restaurant clients.
• Source, assemble, catalogue and traffic promotional materials between Zuffa and its broadcast/affiliate partners.
• Work on all aspects of event marketing; set and adhere to budgets, cater unique ads specific to each community, work with ad agencies, media, creative, marketing, finance and venues
• Develop and deliver presentation materials and sales decks, financial summaries, and internal communication documents
• During Canadian “Fight Weeks” - supports event preparations and other activations
• Other duties as assigned.
• Analyze consumer data for markets and provide key insights usable for sales and marketing.
• Seek new and innovative opportunities to promote UFC content in broadcast, residential, and commercial PPV ecosystems .
• Support the development of nation-wide digital and TV ad campaigns for PPV and brand promotion, while managing budget, creative assets and production elements. Harness research and insights to integrate strategically throughout campaign efforts
• Develops compelling and unique campaigns/promotion/marketing initiatives for brand awareness under strict budgetary constraints.
• Assist with partnership outreach and support existing sponsors
• Collaboratively work with internal and external departments including production, marketing, trafficking, scheduling, sponsorship, research, content, broadcast and VOD as well as commercial approval and placement in English and French.

You Have These

• Ability to plan, organize, and effectively present ideas and concepts to groups, including members of the executive team.
• Desire and ability to work independently and thrive in a multi-tasked, fast-paced environment.
• Experience in marketing a unique product that requires educating the customer.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Professional, responsible, self-starting, “get-it-done” attitude and work ethic.
• Ability to cultivate and establish effective relationships with all levels of clients from corporate level to individual bar owner.
• Thorough understanding of marketing and business development principles, and the ability to think “outside of the box”.
• Bachelor’s Degree in Business, Marketing or related field, or equivalent work experience.
• Ability to establish and maintain effective working and public relations.
• Ability to maintain discretion and protect confidential information.
• General knowledge of principles of effective communications and mass media, publicity, advertising, policies, community relations, and organization structure as they relate to entertainment and sports events.
• Excellent attention to detail.
• 1 to 3 years of professional experience in business development and/or marketing
• Experience managing agencies and business partners
• Ability and willingness to travel.
• Ability to communicate effectively, orally and in writing.
• Excellent organizational skills.

How We Work

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 5 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.