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Senior Brand Manager Jobs
Company | JUSTRYZ |
Address | Canada |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-11-11 |
Posted at | 11 months ago |
In this role, you will have direct involvement in brand strategy, innovation development, marketing communications, commercial strategy, and market research.
Key Responsibilities:
Brand Planning & Execution
· Assist in the development, implementation, and achievement of marketing objectives
· Work closely with Sales and Trade Marketing to develop collaborative commercial strategies and best-in-class in-market execution
· Develop and execute integrated Marketing programs for Wellness Brands, including media, shopper marketing, sampling, and PR.
· Ensure best-in-class execution that generates breakthrough and differentiation versus key competitor brands.
· Coordinate all brand activities with external suppliers and internal departments and ensure timely and on-budget implementation.
· Review activation results against KPIs and share key learnings to provide recommendations for future optimization.
· Initiate and coordinate pricing, promotion, and display activities with the Trade Marketing team.
· Manage the development of any required packaging development as required, working closely with operations
· Own management of the brand websites and social pages, including updates and tracking of key metrics.
· Organized and support the execution of product sampling programs, including key consumer and trade shows.
· Participate in the scoping and execution of market research in support of brand marketing plans
· Work cross-functionally and collaboratively with multiple external agencies and internal teams (i.e. Operations, Sales, Finance, R&D & Regulatory)
Product/Marketing Innovation
· Work with Marketing Director to develop compelling innovation concepts that align with brand strategy, supported by consumer/market insights and financial analysis
· Build and manage innovation/renovation pipeline through the stage-gate process, working closely with operations, R&D, and broader cross-functional teams where required
· Drive commercialization of approved innovation, working closely with Trade Marketing, Sales, and other cross-functional team members as required
· Identify key asset requirements for launch and develop a strong launch support plan
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