Retail Marketing Specialist Jobs

About Herschel Supply
Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you're going next.
Since 2009, we've never stopped taking risks. We're constantly innovating, growing our community, reducing our impact on the environment and heading on new journeys. We've gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way.
Putting yourself out there isn't easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you're headed, we're here to help you pack your future with possibilities.
So, come along for the ride, get inspired and Put Yourself Out There.
About Your New Role
Herschel Supply is seeking a highly motivated and talented Retail Marketing Specialist to join our dynamic team. As a Retail Marketing Specialist, you will play a pivotal role in supporting brand assets and marketing initiatives across Herschel Supply stores, wholesale partners and distributor run locations. This position requires a keen understanding of retail marketing strategies, exceptional communication skills, and a strong ability to collaborate with cross-functional teams. If you are passionate about retail marketing, possess a creative mindset, and thrive in a fast-paced environment, this is an exciting opportunity to contribute to the success of a global brand.
A DAY-IN-THE-LIFE
Our workplace is dynamic, supportive, and entrepreneurial in spirit, and we pride ourselves on being a collaborative, open-minded, and imaginative team. On a day-to-day basis, the Retail Marketing Specialist will:

• Market Analysis and Reporting: Prepare comprehensive reports and present findings to relevant stakeholders, offering strategic recommendations for enhancing brand presence and customer experience in stores.
• Store Communications: Assist in the creation and distribution of internal store communications, including newsletters, product updates, and marketing collateral. Ensure store teams are well-informed about current marketing campaigns, seasonal installs, brand initiatives, and new product launches.
• Store Visual Merchandising: Collaborate with the Visual Merchandising team to ensure the consistent execution of brand guidelines and standards across Herschel Supply stores. Assist in the development and implementation of visual merchandising strategies, ensuring the effective presentation of products and driving brand engagement.
• Retail Marketing Assets: Collaborate with the Creative team to develop and maintain a library of retail marketing assets, including signage, window displays, product displays, and point-of-purchase materials. Regularly update and distribute these assets to Herschel Supply stores, wholesale and distributor partners, ensuring consistency and compliance with brand guidelines.
• Campaign Performance Analysis: Track and measure the success of retail marketing campaigns in various channels, including in-store promotions, events, and activations. Utilize analytics tools and data sources to collect and analyze relevant metrics, such as foot traffic, sales uplift, customer engagement, and conversion rates. Prepare comprehensive campaign performance reports, highlighting key findings, insights, and actionable recommendations for future improvements. Collaborate with the Marketing team to refine strategies and optimize campaigns based on data-driven insights, ultimately driving the effectiveness and ROI of retail marketing initiatives.
• Store Operations Support: Provide support to store teams by coordinating the procurement and distribution of marketing materials, ensuring adequate stock levels, and managing the inventory of store marketing assets. Address store-specific marketing needs and provide timely solutions to support day-to-day operations.
• In-Store Marketing Campaigns: Own the planning, execution, and analysis of in-store marketing campaigns. Work closely with the Brand team to develop and implement seasonal campaign assets, promotional initiatives, events, and activations that align with the brand's objectives and resonate with customers.
• Calendar Management: Take charge of calendar management for retail marketing activities, ensuring effective planning and coordination of campaigns, events, and promotions. Work closely with the Marketing team to maintain an organized schedule, aligning with key milestones, product launches, and seasonal initiatives. Keep track of deadlines, deliverables, and scheduling conflicts to ensure smooth execution of retail marketing initiatives and optimize resource allocation.
• RFP Process and Budget Management: Own the RFP (Request for Proposal) process for acquiring seasonal retail marketing assets from external vendors. Evaluate vendor proposals and negotiate contracts. Monitor and track budgets for retail marketing initiatives, ensuring effective cost management and adherence to budget guidelines. Provide regular reports on budget status and make recommendations for optimizing resource allocation.

About You

• Proficient in Microsoft Office Suite and experience with design software (Adobe CS, Figma) is a plus.
• Excellent written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated ability to multitask, prioritize deadlines, and work in a fast-paced, ever-changing environment.
• Minimum of 3 years of experience in a retail marketing role, preferably in the lifestyle or fashion industry.
• Passion for the Herschel Supply brand and a strong interest in the retail industry.
• Strong understanding of visual merchandising principles and store layout optimization.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Valid driver's license is essential.
• Proven track record of executing successful retail marketing campaigns and initiatives.

DIVERSITY, EQUITY & INCLUSION AT HERSCHEL SUPPLY
We're committed to creating a workspace that is safe, secure, inclusive and enjoyable for all. Stemming from our core values and initiating dialogue around our programs, we aim to empower everyone to share their individual voices and experiences. It's with this openness that we are able to expand our view of who we are as individuals, and what we can do in our careers at Herschel.
At Herschel Supply, we are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. Our goal is to build an inclusive culture that connects us to our customers and the communities around us while embracing and encouraging diversity in our employees' age, colour, disability, ethnicity, gender identity or expression, sexual orientation, race, religion and other characteristics that make our employees unique.