Marketing Coordinator - Canada

Please read the IMPORTANT section at the end of this posting.

About Very

Very is a fully distributed IoT technology firm led by expert problem-solvers to create efficient, scalable solutions that move commercial, industrial, and consumer IoT projects from pilot to production in record time.

We’ve built a collaborative, tight-knit team that thrives, whether we’re hanging out in person at our annual retreat or coordinating work across time zones. The results show that we’re doing something right — as we’ve won numerous workplace awards over the years. Most recently in 2021 we were certified as a Great Place to Work, and in 2022 we were listed again in Parity.org’s list of Best Companies for Women to Advance.

We believe that everything we build — and the people we build it with — has the potential to change the world. Our client list includes numerous well-known brands determined to leverage the power of IoT to drive material outcomes — such as Vizio, Peloton, Clear, iHeart Radio and Fellowes. Our goal, for each and every client we partner with, is to create high-value solutions through a collaborative and user-centered process.

About This Role

The Community Marketing Specialist is responsible for supporting Very's brand and demand efforts and driving customer obsession through community channels. Responsibilities include publishing content on partner marketing platforms, finding thought leadership opportunities for industry events, engaging with vendors for awards, implementing social campaigns, and supporting Very’s overall marketing team with outside partnership development. This role works across the Very Brand and Demand Marketing team, and Sales to gather intel and customer insights.

The role's success will be measured primarily through job function execution and platform performance metrics (Hubspot email, Sprout Social, and Content Syndication platforms), with the long-term goal of increasing brand visibility and acquiring leads.

What You’ll Be Working On

Responsibilities

• Work with sales to encourage top customers to leave positive reviews across reputation sites
• Monitor and enhance Very’s online reputation
• - Maintain social media calendar and monthly metric reporting
• Coordinate promotion of news posts on social media
• Publish content on partner marketing platforms that aligns with overall marketing strategy
• Implement organic social media campaigns to align with marketing strategies
• Help identify thought leaders at Very ready for branded appearances at tradeshows/events/webinars/awards
• - Manage the day-to-day activities related to social media and boosting engagement across our platforms
• Build relationships with industry professionals on partner marketing platforms to gain insight and stay close to industry trends
• Monitor, track, and report on social feedback and engagement
• Support Brand Awareness & Community Engagement
• - Align design and content to identify new and interesting post styles and engagement opportunities
• - Post replies or identify subject matter experts at Very to engage with comments on social posts
• Write, edit, and proofread copy
• Monitor, track, apply for, and report on events that have the potential to boost brand awareness and community engagement
• Recommend new third-party reputation sites as appropriate
• Write guest posts based on existing content and post syndicated content that aligns with content marketing strategy and SEO
• Support community thought leadership at Very
• Support Communications Strategies
• Monitor, track, apply for, and report on industry-relevant awards that grow Very’s reputation in a positive way
• - Proofread copy, collaborate with design, and support Sprout Social post publishing
• Write, edit, and proofread copy
• Work with social strategist and brand team to understand and implement the overall organic social strategy
• Monitor, track, and report on feedback and online reviews
• Other duties as assigned
• Coordinate Content Partnerships
• Create news releases
• Work with Associate Director of Content and Demand Manager to support Hubspot email campaigns that align with marketing strategies
• Collaborate with design and work with the overall team to execute email campaigns
• Coordinate the process of contract renewals

Outcomes

• Increase brand awareness each quarter, as measured by website referral traffic, social media followers, and mentions within the industry
• Improve community engagement each quarter, as measured by the number of comments, likes, and shares on social media posts, as well as the number of events that Very attends as a thought leader
• Increase leads each quarter from content partnerships, social media campaigns, email campaigns, and thought leadership events
• Ramp up to full ownership of your responsibilities and develop your reporting frameworks within 90 days

Qualifications

We’re looking for an ambitious creative eager to roll up their sleeves to get the job done. The successful candidate will be entrepreneurial, enterprising, collaborative, and personable and have these qualifications:

Experience:

• A college degree in marketing, communications, journalism, or similar field
• Ability to learn new tools quickly
• Ability to operate in a fast-paced dynamic environment, prioritizing and advancing multiple projects simultaneously
• 1-2 years of marketing, public relations, or communications experience
• Excellent English writing and proofreading skills within AP style guidelines

Skills:

• Understands goals, assesses needs, proposes solutions, and completes daily tasks independently
• Demonstrates self-awareness, seeks feedback, and actively pursues learning and development
• Identifies problems, researches solutions, and collaborates with senior members for optimal results
• Aligns with team/stakeholder goals, seeks clarity, and delivers on established timelines with guidance
• Builds trust, works collaboratively, respects team, and values diverse thoughts and opinions
• Delivers clear presentations to partners and navigates complex conversations with assistance when needed
• Adapts to new directions, shares ideas, acknowledges diverse views, and uses data to influence decisions

Other

Primary residence in the contiguous US (to facilitate overnight shipping to our clients and the majority of our software team).

Ideal Additional Qualifications/Experience:

• Experience writing blog posts, marketing emails, and organic social media posts
• Previous event experience
• Competent with Hubspot Marketing, Sprout Social, Google Analytics, and project management tool experience
• Experience working with BDRs, SDRs, Account Managers, and general sales teams

Compensation

Base compensation:

Between CAD $50,000 - $60,000, commensurate with experience.

Variable compensation:

Up to 5% of your base salary in the first year.

We also offer world-class perks:

• Life Insurance / AD+D
• Registered Retirement Service Plan RRSP = 25% / Match- $1 CAD for every $4 CAD contributed
• Home Office Stipend - We can provide help to build your home office/workstation. (Limitations apply)
• Paid Parental Leave
• Extended Health Care Insurance (Medical, Dental, Vision)
• USD $190/mo Monthly Communications Stipend (Can be used towards Cell Phone Data Plan, WiFi Plan, VOIP, VPN)

Why Work for Very

You are more than your job title. At Very, we prioritize talent development and professional growth with a human-first approach that caters to the unique goals each individual brings to the team.

Our core value, Invest in Our People, looks like collaborating with a cohort of talented people on a mission to get better every single day. It feels like working for a company that invests in you. And it means finding alignment with your career goals to get you where you want to be.

How do we bring our priorities to life? Of course we offer the typical world-class perks you would expect. Additionally, as a remote-first company (since 2011), we provide stipends for home office, telephone, and internet. Professional development funds and generous parental leave are also some of the benefits you can expect.

But a healthy company culture isn't just about perks. It's about creating an environment where our employees can thrive. Our work is fueled by smart, creative people whose lives are enriched by our experiences together. We learn together, we grow together, and we play together. Despite working across more than half a dozen countries, our teams connect regularly for work and for fun - on Slack, Zoom, and during an annual retreat. We’ve been remote-first from the beginning, so we know well what it takes to maintain a strong culture.

IMPORTANT:

• The region/country on the post's title is not related to the location of the clients we serve. It's a reference to the residence location of the applicant. All of Very's clients are North America-based
• This job is to work for a US company. An advanced level of English is a must. Please refrain from applying if this is not your case
• This job is remote, but if you’re located in the province of Quebec, we cannot accept your application at this time. This is due to Quebec’s labor laws

Interviewing for a new company is a serious time commitment for all parties involved. Please take the time to read this and thoughtfully consider if we would be a good fit for one another. No contractors or agencies. Seriously.