Marketing Coordinator Jobs

Are you searching for the right opportunity to level up your career and showcase your mastery of best marketing practices? Let us help give your career a lift!

Venturis Capital Corporation is searching for a dynamic and collaborative Digital Marketing Coordinator who will be responsible for the execution of all digital marketing initiatives for our Operator Training course offering via Leavitt Training through our equipment dealership network across North America.

Key functions of the Digital Marketing Coordinator role include creating and executing strategic marketing plans, building and optimizing websites, and enhancing our presence on social media platforms. The ideal candidate that thrives in this role enjoys the challenge of collaborating to create incredible marketing projects, solving key problems with sustainable solutions, and lives to execute and see results.

Leavitt Training is the operator training division of Leavitt Machinery, offering a wide variety of in-class, blended, and online safety training certification options to equipment operators across North America. Leavitt Machinery is a COR-Certified company that strives to achieve safety excellence in all daily operations. With safety instructors coming from different backgrounds, each one of them will carry valuable insight into specific operations and requirements. Leavitt Training has over 20 years of experience delivering training solutions and helping companies stay safe. Visit our website to learn more about our course offering and certifications at leavittmachinery.com/training.

Venturis Capital Corporation is the parent company of an extensive network of the most progressive industry-leading lift equipment dealerships in North America, including Leavitt Machinery, Lonestar Forklift, Portland Tractor, Hansler Industries, Leavitt Cranes, and more. We operate over 60 branches and parts distribution centers across six provinces and 14 states across the continent. With more than 1,200 employees and a portfolio of 300,000+ customers and prospects, our growth has been exponential and will continue to provide our employees with fresh opportunities as we continue to advance and evolve.

The Opportunity

The Digital Marketing Coordinator is the internal marketing expert and go-to resource for colleagues across multiple dealerships and business units within Venturis Capital. Responsible for delivering insightful analysis to drive engagement and revenue growth across all channels and audience segments.

This role requires a sound knowledge of websites (front end and back end), social media, CRM concepts, database structures, and analytical and campaign management tools. This position will take the lead on all marketing-related activities for their assigned business units, from initiating and assisting with market research and creating strategic marketing plans, to graphic design and troubleshooting website functionality.

Job Responsibilities include:

Strategic Marketing Planning and Execution

• Develop and implement strategic marketing plans for each assigned business unit, highlighting SMART goals to achieve with very targeted strategies and tactics to focus all task activities and projects for the fiscal year ahead

Content & Website Development

• Research and write accurate and original content to drive traffic and draw qualified interest for our products and services
• Responsible for the daily management and monthly reporting of online presence analytics
• Identify and implement opportunities to improve our websites with content and technical updates
• Creating, editing, and publishing announcements for new product and service offerings
• Continuously improve our online presence and organically build our audience using SEO best practices

Digital Marketing

• Execute all elements of digital marketing strategies identified in annual plans
• Manage digital advertising campaigns, including Google Ads, social sponsored posts, and programmatic display campaigns, to make recommendations and adjustments to optimize regularly, and conduct A/B testing
• Report building – create analysis reports on KPI’s by campaign for each business unit using Microsoft Dynamics CRM
• Analyze trends in data by campaign to ensure we are maximizing our ROI, and identifying non-performing campaigns to target for improvement
• Write and design branded email blasts to end user and corporate client contacts featuring upcoming operator training programs, feature products, and seasonal promotions
• Collaborate with social media content creators to develop content and campaign ideas for our social media channels (LinkedIn, Facebook, Instagram, Google My Business, and YouTube)
• Light graphic design for various digital product flyers and catalogues

This position operates from the Langley, BC branch of Venturis Capital, located in the Port Kells industrial district, with the potential to work in a hybrid format remotely one to two days per week once initial training is completed.

The Ideal Candidate

You are naturally curious and tenacious, and love to dig in and understand what works and what doesn’t and aren’t afraid to adjust plans accordingly.

You are highly creative in coming up with out-of-the-box ideas to increase engagement across our digital properties.

You have a strong understanding of how online organic search algorithms work, and it would be a bonus if you are tech savvy with the ability to implement tracking strategies for ROI.

• Experience with SEO and website quality management programs (Google Analytics, Google Search Console, SEM Rush, Moz, etc.)
• Experience with CMS website platforms (WordPress, Sitefinity, etc.)
• Understanding of the importance of safety training across all roles and industries
• Exceptional organizational skills and able to successfully move multiple projects towards successful completion simultaneously with multiple stakeholders
• Knowledge and understanding of SEO and SEM best practices
• Microsoft Office skills with a very high level of efficiency in MS Excel, Word, and Outlook
• Precise English writing, grammar, and punctuation skills
• Experience promoting safe work programs is considered an asset
• Working knowledge of graphic design applications including the Adobe Creative Suite and Canva
• Impeccable communication abilities in all forms of written media and in meetings with colleagues in the marketing team and across departments within the company.
• Experience with developing marketing campaigns utilizing CRM systems an asset
• Post-secondary diploma or degree, preferably in marketing
• 2+ years' experience in a digital marketing role
• Excellent problem solver with the ability to multi-task
• Tech savvy and knowledgeable about digital marketing trends
• Self-directed and able to work efficiently with minimal supervision

The Benefits Of Working At Venturis

As an integral member of the Venturis Marketing team, we offer:

• Encouragement of a healthy work-life balance.
• A competitive salary,
• Excellent health benefits package, and

Our new team members receive expert guidance and focused support, including a dedicated four-week Foundations training program to build your personal skill development and develop your product and process knowledge base.

We believe in investing in our employees, and value our team members' growth both personally and professionally. We can't wait to meet you!

Does Your Career Need A Lift?

If you can see yourself thriving in an inclusive and supportive team of like-minded professional marketers, promoting products and services that put safety at the heart of our customers’ operations, we want to hear from you!

Let us know if you think this opportunity is a great fit for what you’re looking for in your next level, apply by replying to this posting with your detailed resume.

Job Type: Full-time permanent

Salary: $54,000.00-$65,000.00 per year ($26-31.25/hour)

Benefits:

• Extended health care
• Paid time off
• Dental care
• RRSP match
• Training and development opportunities
• Vision care
• On-site parking

Schedule:

• Hybrid format: in-office/remote
• Full-time Permanent (40 hours per week)
• Monday to Friday 8:00 am – 4:00 pm

Reports to:

• Director of Marketing and Communications

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