Marketing Coordinator Jobs

Digital Media Marketing Coordinator

Part-time position- 2-3 days a week. Minimum 15 hours per week. Minimum of 4 months with a possibility of transition to full-time position

Start date: 06/30/2023

End date: 10/30/2023 with the possibility of extension

Location-Richmond BC

Company/Organization Name: ExcelSense Technologies Corp.

Company Description: ExcelSense Technologies designs and manufactures rugged, maintenance-free, self-cleaning cameras and lidars for equipment situational awareness, autonomous mining, remote material process monitoring in dirty and harsh industrial environments.

Company Address: 109-3231 No.6 Road, Richmond, BC V6V 1Z1

Website: www.excelsensetech.com

Employer Phone Number: 778-882-0684

Hiring director: Golareh Habibi , Director of Marketing

Contact Email: [email protected]

Brief Summary: ExcelSense Technologies Corp. through Innovate BC's “Innovator Skills Initiative Program” is hiring a marketing coordinator/intern. This program aims to help more under-represented people get their first job in the tech sector.

The candidate eligibility criteria:

•Self-identifies as under-represented, as provided in the list of groups below:

Indigenous

Black and people of color

2SLGBTQQIA+

Neuro-diverse

Non-binary

Persons living with a visible or invisible disability

Women

Youth from care

Other

• Must be eligible to work in B.C., including:

• A Canadian citizen or permanent resident of Canada or authorized in writing to work in Canada under the federal Immigration and Refugee Protection Act

• 16-years of age or older as per B.C.’s Employment Standards Act.

• Must have completed their training or education in areas of marketing, digital marketing, SEO, web design or business, whether at a post-secondary institution or through other recognized pathways on or after December 1, 2019 and before the placement start date.

• Can be a student, including co-op students and international students, enrolled in an accredited post-secondary institution in B.C.
• Other recognized pathways, such as micro-credentials, are eligible if the content is meaningful (minimum 15 hours to complete) and, in the opinion of the employer, has prepared the candidate for effective employment.
• The candidate must be fluent in speaking and writing English as this position requires content writing and design.

Job duties:

1. Design graphical content for a wide range of social media platforms (linkedIn, Instagram, Twitter, etc). Develop design concepts based on a social media strategy. Research competition for successful campaigns. Maintain content and social media calendars. Come up with short headlines or descriptions when needed.
2. Working with the marketing team to identify and to execute on SEO opportunities across ExcelSense’ web properties to improve search rankings, to extend organic reach and to increase web traffic. This work includes implementing the SEO strategies recommended by SEO consultant, monthly SEO review, and improvement.
3. Managing marketing and sale automation software such as HubSpot and more
4. Strategizing, planning, creating content and managing digital communications including website updates, emails, blogs, video tutorials, newsletters and social post.
5. Working with the marketing team and strategizing content marketing, capturing leads, nurturing the leads via email marketing into sales-ready state
6. Monitoring, analyzing, creating a dashboard, and reporting on web analytics, providing recommendations for short and long-term improvements.
7. Improving the design and the content of ExcelSense website while working with the Director of Marketing and company’s branding consultants.
8. Creating, implementing and managing Account-based selling (ABS) technology via LinkedIn; collecting data through Linked In’s sales navigator system, building a list of potential leads, and nurturing the relationships via ABS.