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Marketing & Communications Manager (15 Month Term Opportunity)
Company | ATB Financial |
Address | Edmonton, Alberta, Canada |
Employment type | CONTRACTOR |
Salary | |
Category | Banking |
Expires | 2023-08-16 |
Posted at | 9 months ago |
Our bottom line is different.
- Please note this is a 15 month term opportunity (potential for extension or conversion to permanent)
- Responsible for activating all components of a marketing and communications plan, including creative briefing & approvals, channel confirmation, offer approval/fulfillment, internal communications updates, ongoing client/market research and the tracking of key measures (KPIs) to determine success.
- Leads (often by influencing others) the implementation and evaluation of marketing plans.
- Develops marketing and communications plans in support of business growth and strengthening client experience.
- Works within an approved budget and timeline; while delivering on objectives and effectively managing expenditures.
- Monitors results relative to plans and the overall marketing strategy, highlighting key learnings and optimizing as needed.
- Develop and design together within the squad framework strategic launch plans/support plans to ensure client-centric assets are delivered and deadlines are achieved.
- Uses data, client and competitive insights to provide marketing expertise around how and which solutions/advice are best to leverage, as well as how we might improve upon existing strategies.
- Partners with our business stakeholders, providing expertise on product launch plans/optimizations/migrations, as well as audience targeting, key messaging and pricing/promotional offers.
- Activates cross-organizational stakeholders to successfully implement programs.
- Growth mindset, proactively seeks and brings forward improvements and new ideas.
- Collaborates with other members of the Squad in an agile scrum structure.
- Relationship oriented: proactively builds and maintains relationships with key partners.
- Demonstrated commitment to ongoing learning that positively fuels marketing strategy, outcomes and leadership.
- Proven track record of delivering results
- Strong written and verbal communication and presentation skills
- Strong foundational understanding of marketing tactics (campaign planning/execution to optimizing marketing mix to measuring success)
- Strong project management, team building and collaboration skills
- Experience working with media platforms (traditional, digital, social and direct)
- Minimum 5-7 years experience in Marketing
- Graduate or undergraduate degree in Business, Marketing or a related field
- Client-centric focused, experienced using customer personas, journey maps and research to understand how we can minimize pain points to better meet client needs
- Digital marketing expertise (Google analytics, media platforms, benchmarks, measurement)
- Ability to uncover insights (client, category, environment) and leverage them to bring ATB's Story and the marketing plan to life
- Strong analytical skills.
- G-Suite experience
- Financial Services experience
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