Marketing Insights Manager (12 Month Term Opportunity)

Our bottom line is different.

There's something special about working at ATB, and it's been recognized on every top employer list that matters. Maybe it's our exceptional culture where your total wellness is supported through market-leading benefits and you're free to bring your whole self to work. Maybe it's our commitment to a growth mindset and our unrelenting thirst for making it possible for fellow Albertans—even the ones who aren't our clients.

Whatever it is, you won't find a more genuine, driven and knowledgeable group of humans anywhere. We foster a culture of purpose, performance and possibilities. We engage with intense curiosity, and bring our whole selves to work, every day. We know it starts with people like you, so take a chance and start with us.

Department: Culture, Communications & Marketing

Job Number: REQ6722

Location: Edmonton or Calgary

Apply by: Tuesday September 26 2023

Paygrade: K - OTH

# Positions available: 1

System Job Title: Marketing & Communications Manager 6

Leader Name: Senior Manager, Marketing Insights

As Manager of Marketing Insights on ATB's Culture, Communications and Marketing (CCM) Team, you are an active listener who is naturally curious, with a proven track record of building trusted relationships. You are also a critical thinker and a creative problem solver who is able to translate research and data into actionable insight - storytelling comes naturally to you! You'll be focused on infusing market and consumer/business data into CCM's performance level approach. Your collaboration with others across CCM and will play a key role in shaping our performance measurement systems. Under leadership of the Senior Manager, Marketing Insights, this role is influential and works closely with senior marketers and other key leaders across ATB to support marketing tactics that align with ATB's business goals and CCM's own operational plans. You will also be supporting as consultant and partner for our agile Marketing squads in designing performance/measurement plans for their initiatives, establishing benchmarks, executing research requests and supporting bi-yearly audience insights sessions.

Requirements

• Comfort with both primary and secondary or syndicated research, with a strong understanding of both qualitative and quantitative methodologies, and how to use research to guide program creation and insight generation
• Ability to ask tough questions to generate discussion and solve problems
• Ability to adapt to and balance shifting priorities
• Demonstrated skills in guiding/coaching partners and fellow marketers with patience
• Excellent communication skills - ability to tell a story from data (influential communicator & presenter)
• Exceptional client sensitivity, empathy and intuition
• Strong understanding of the full range of marketing channels, how they work, how they can be integrated and how to evaluate them
• Strong data-driven and analytical mindset, with a solid knowledge of KPI frameworks and marketing metrics/tracking
• Ability to synthesize learnings from multiple data sources and formulate storylines; and confidently share your perspectives
• At least 3-5 years of experience in marketing, marketing analytics/insight or equivalent
• Knowledge of market segmentation and personas
• Programs such as GA 4, Emplifi, Hubspot, Looker Studio, Tableau, Google Cloud Platform (GCP) Experience working in Financial Services

At ATB, we know that as you develop in your career, you gain many transferable skills. If you believe your experience and qualities are what we are looking for, please consider applying.

Interested? If you know one of our team members, reach out to them BEFORE applying and ask them for a referral link to help your application stand out.

Online applications are preferred. Please reach out if you require any accommodations.

Benefits

Be great. Be you. Believe.

We are dedicated to building a workforce reflective of the diversity within our communities and creating an environment where every team member has what they need to reach their potential. We encourage candidates from all equity-seeking groups to apply.

What happens next?

Thank you for applying online. If you are shortlisted for this opportunity, you will hear from us after the posting close date regarding next steps. We might ask you to participate in a digital interview or phone interview. If you require any accommodations, please let us know.

Stay in touch!

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