Marketing Analyst (6 Months) Jobs

Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative, and passionate they need to feel valued and supported. We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities.

If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us make reading lives better.

The Role

The Digital Marketing Acquisition team is seeking for a talented Marketing Analyst to join our team on a 6-month contract basis. As a Marketing Analyst, you will play a crucial role in driving our marketing efforts by developing and implementing an end-to-end marketing measurement and analysis framework. Your primary focus will be to assess marketing effectiveness, evaluate contribution to commercial activity, and ensure spend efficiency across the sales and marketing funnel.

Key Responsibilities

• Strong knowledge of media channels & concepts (Paid Search, Paid Social, Affiliates, SEO, CRM)
• Evaluate variable issues and opportunities with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of data, performance, and information.
• Responsible for the end-to-end marketing measurement/analysis framework and cadences to determine marketing effectiveness, contribution to commercial activity, and spend efficiency across the sales and marketing funnel.
• Well-versed in advanced analytics techniques (LTV, user journey analysis, Acquisition trend)
• Proven experience extracting insights from web & eCommerce performance data (i.e., website traffic, conversion sources)

The Skillset/Qualifications

• Bachelor's degree or diploma in Marketing, Business, Statistics, or a related field
• Proven experience in marketing analysis, preferably within a digital marketing or eCommerce environment
• Solid understanding of marketing analytics

About Rakuten Kobo Inc.

Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global ecommerce companies, with the world’s most innovative eReading services offering more than 6 million eBooks and audiobooks to 30 million + customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award-winning eReaders, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.

Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.