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Integrated Marketing Manager Jobs
Company | Dropbox |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Software Development,Technology, Information and Internet |
Expires | 2023-06-05 |
Posted at | 11 months ago |
Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today.
Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots.
The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history.
Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.
Team Description
Our Research & Design team crafts delightful experiences that make people's lives easier. We're a close-knit, collaborative group, guided by a highly iterative user-centered design process. Combining research, data, and thoughtful critique, we're discovering needs and solving fundamental problems that impact work and life for millions of people around the world.
As Integrated Marketing Manager for a new Dropbox product, you will craft, build and optimize global, multi-channel campaigns with a focus on new audiences. You will manage marketing spend and work with the cross-functional teams and external agencies on campaign strategy, execution, optimization, and scale, ensuring consistent communication of progress and results.
This position will work closely with Product Marketing and cross-functional stakeholders around this new product, as well as the Integrated Marketing team. You must be proficient in understanding data to make informed marketing decisions that yield the highest outcome against goals.
Responsibilities
- Maintain rolling campaign plan, ensuring effective visibility into the key moments for each launch. Effectively and consistently socialize plans, programs, and results with stakeholders at all levels across the organization.
- Understand our target audiences, their motivations, and perceptions ensuring messaging and creative assets are optimized to best communicate customer needs
- Onboard and manage relationships with external agencies to meet campaign requirements
- Develop and execute marketing campaigns that align with our key audiences to drive awareness and demand for our products. Manage multiple programs simultaneously.
- Understand the scope and operational requirements for each program, including inputs, spend, timelines, dependencies, and key deliverables from cross-functional partners
- Assist in the attainment of revenue growth. Based on business needs, develop a roadmap of experimentation to drive volume, consideration, and sales.
- Drive a cross-functional team alignment across Integrated Marketing and Product Marketing to bring our offering to consumers consistently and effectively across all touchpoints
Requirements
- 4+ years of experience in demand generation/campaign/integrated marketing roles
- Ability to navigate matrix situations and represent the team with integrity, professionalism, and self-sufficiency
- Experience managing email channels
- Demonstrated ability in using data to drive business outcomes
- Proven track record of working cross-functionally with internal and external teams
- Ability to prioritize and work independently in an ambiguous environment
- “Roll up the sleeves” attitude with strategic ‘big picture’ acumen
- Must be proficient in understanding data to make informed marketing decisions that yield the highest outcome against goals
- Experience in building marketing programs that align with business goals and successfully move audiences throughout the customer journey
Total Rewards
At Dropbox, we strive to be a great place for all Dropboxers to grow and be recognized for that growth. This job posting reflects broad requirements, and represents two potential levels of role. Through our assessment process, we will identify your level that ties to compensation based on your experience and technical expertise along with the scope of the role.
For candidates hired in San Francisco metro, New York City metro, or Seattle metro, the expected salary/On-Target Earnings (OTE) range for the role is currently $116,200 - $136,700 - $157,200 if you are assessed at the IC3 level. If you are instead assessed at the IC4 level, the expected salary/On-Target Earnings (OTE) range for the role is currently $140,700 - $165,500 - $190,300.
For candidates hired in the following locations: Austin (TX) metro, Chicago metro, California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Massachusetts, New Hampshire, New York (outside NYC metro), Oregon, Pennsylvania (outside NYC or DC metro), Washington (outside Seattle metro) and Washington DC metro, the expected salary/On-Target Earnings (OTE) range for the role is currently $104,600 - $123,000 - $141,500 if you are assessed at the IC3 level. If you are instead assessed at the IC4 level, the expected salary/On-Target Earnings (OTE) range for the role is currently $126,700 - $149,000 - $171,400.
For candidates hired in all other US locations, the expected salary/On-Target Earnings (OTE) range for this role is currently $93,000 - $109,400 - $125,800 if you are assessed at the IC3 level. If you are instead assessed at the IC4 level, the expected salary/On-Target Earnings (OTE) range for the role is currently $112,500 - $132,400 - $152,300.
Range(s) is subject to change. Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).
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