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Director Of Performance Jobs
Company | dentsu |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-07-10 |
Posted at | 11 months ago |
Company Description
- Understand the company performance data & reporting infrastructure to identify gaps and provide recommendation of new reporting needs and requirements
- Perform and present campaign analyses to extract actionable insights and optimizations that will help drive marketing decisions.
- Support from a business standpoint the technical and development teams in addressing technical matters that impact measurement and optimization of performance
- Collaborate with agencies, brands, and e-commerce teams on optimization of digital campaigns for DTC or e-commerce focused on conversion and lower-funnel strategies
- Explain complex performance and analytical concepts and processes to non-analytic based teams (both via email and in face-to-face situations)
- In collaboration with the Head of Consumer Data, maintain and operationalize the digital dashboards and reports available, being the champion for data-driven performance optimization
- Owner of the performance optimization pillar across the marketing organization, being the subject-matter expert across the measurement, reporting & optimization field
- Leverage web analytics to provide insights or optimize performance of digital assets and websites
- Coordinate agency resources for live optimization and allocation of resources according to brand & campaign objectives
- Strong understanding of digital marketing channels and media buying on all platforms (Social, Google, Programmatic, etc.)
- Demonstrated ability to learn new complex, technical subject matter quickly
- 5+ years’ experience working with digital analytics, performance marketing, media optimization and measurement
- A Bachelor’s degree in a related field is an asset
- Assertiveness, resilience & adaptability when working in ambiguous, challenging situation
- Deep knowledge of digital media performance KPIs such as CPM, CPC, Reach, Engagement, CPA, CTR, CPV, etc.
- Statistical models and algorithms knowledge (RFM, CLTV, Propensity) is a plus;
- Experience with business intelligence & data analytics tools is an asset
- Great communication skills to simplify technical data & performance concepts to leadership and brand teams; driving compelling storytelling and actionable insights for decision-making;
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