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Company | dentsu |
Address | Montreal, Quebec, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-06-30 |
Posted at | 11 months ago |
Company Description
- Drives Media Brand and client adoption of dentsu capabilities.
- Prepares reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
- Coaches team to develop investment strategies that maximize media dollars and media efficiency.
- Grows the sophistication of the team’s media knowledge, expanding into data and technology.
- Instils a high-performance, data-driven, continuous improvement culture within a shared service organization.
- Participates and presents in new business efforts for the Canadian Network.
- Leads and drives positive working relationships with vendors and guides vendor selection to support the corporate commercial investment direction.
- Facilitates the implementation of quality control processes and systems across client groups.
- Develops the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.
- Supports the media planning teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
- Identifies development areas in team members to help achieve and drive their performance goals for the year.
- Manages, coaches, and develops team across activation deliverables through the campaign lifecycle to improve and optimize the media buy to achieve client goals.
- Drives employee retention by providing feedback to the Leadership and HR team to help retain top digital talent in Canada.
- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing or related field.
- Strong people leader with the ability to lead, coach and develop and retain top talent while addressing performance.
- Must be able to collaborate with cross-functional teams and multiple stakeholders.
- Strong negotiation, presentation and people skills.
- Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint, etc.
- Advanced knowledge of Google DoubleClick, Google Ad stack, etc.
- Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.
- Expert level knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.
- A minimum of 4 years of media planning and/or buying experience focused on Digital Channels and a minimum of 1-year experience leading a team.
- Excellent written and verbal communication skills.
- Ability to instill confidence and manage expectations with internal and external stakeholders.
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