Digital Campaign Manager Jobs

The Digital Campaign Manager is a key member of the Digital and ABM marketing team and is responsible for strategy, planning and execution of multi-channel campaigns across 1:1, 1:few and 1:many programs that align with key business objectives. Responsibilities include but are not limited to: leading cross functional campaign development workstreams to build and execute digital campaigns supporting the full lifecycle of products and services, contributing to messaging, driving lead flow process and pass off to sales, leveraging segmentation, propensity analyses, and lead engagement behaviors to place the right message in front of the right prospect / client, at the right time in their journey. The Sr Digital Marketing Manager is expected to execute independently, make recommendations based on data analysis where appropriate while seeking support from management as needed.
Responsibilities to include (a) researching and recommending digital channel trends and applying analysis toward implementation of new/improved approaches to reach target audiences; (b) plans and leads execution of digital campaigns to support strategic ABM (c) leverages digital platforms, tools and processes to launch and optimize digital tactics; (d) consistently analyzes channel performance, understands trends and optimizes as necessary.

• Plan and execute blended multi-channel digital marketing campaigns to support Safeguard Global’s full product suite, aligned to the buyer’s journey
• Analyze, recommend and implement A/B testing and other techniques to ensure we continually optimize campaign execution and maximize the return on investment
• Develop contact database build-out with accuracy and according to identified buying groups
• Lead and manage ongoing campaign plan including optimization and analysis
• Bachelor’s degree in Marketing, Business, English, Sociology, Psychology or related field required. MBA degree is a plus.
• Input on expanding/changing digital channel focus areas
• Drive creation of client segmentation and propensity criteria to accounts and contacts

Work experience required:

• +10 years of relevant marketing experience
• Maintain and leverage external agencies to support with campaign delivery
• Prior experience marketing in a B2B demand generation environment
• Prior experience integrating social marketing/social selling into campaigns preferred
• Understand how to wrap online and offline activities into integrated campaign that results in leads, SALs, pipeline and closed business
• Interface with other marketing functions, sales, and other functional areas to build world class campaigns and contribute to annual campaign plan
• Preferred prior experience email platform and marketing automation software (ex: Salesforce.com/Pardot/Eloqua/Marketo)
• Experience or knowledge of lead management/ABM/marketing automation software (ex: Salesforce.com/ Pardot, DemandBase) preferred
• Development of ad-hoc analysis and reports based on the needs of the business; input into recommendations for improvement based on this analysis, as a key input into ongoing marketing plans and tactics; and provide other operational support as necessary
• Recommend budget allocation as a part of campaign strategy and planning
• Experience in B2B Enterprise and SMB product marketing preferred Prior experience with integrated demand generation

Skills & Competencies:

• Ability to operate in an extremely fast-paced, high-growth environment
• Ability to prioritize and must be detail oriented, able to execute quickly with high-quality precision
• Ability to meet deadlines and able to balance this with attention to detail
• Ability to work independently
• Strong verbal and written communication skills
• Strong presentation/communication skills
• Good interpersonal skills including flexibility/adaptability and ability to work in matrix environment

At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.