Crm Manager - Casino

Overview:

We are a leading online casino platform focused on providing an exceptional gaming experience for users in the US market. Our mission is to deliver a safe, secure, and engaging environment for players to enjoy a wide range of casino games. We are committed to responsible gambling and ensuring our customers have a positive and enjoyable experience.

We are currently seeking a talented and driven Casino CRM Specialist to join our team. The ideal candidate will have a strong background in customer relationship management, a deep understanding of the US online casino market, and a passion for delivering a top-notch user experience.

Responsibilities:

• Stay informed of industry trends, best practices, and regulatory requirements, ensuring compliance with all relevant rules and guidelines
• Continuously monitor and evaluate competitor CRM strategies, identifying opportunities to differentiate and enhance our own player experience
• Collaborate with the marketing, product, and analytics teams to create and optimize personalized promotions, campaigns, and communications for targeted player segments
• Work closely with the customer support team to ensure a consistent and exceptional level of service is provided to all players
• Develop and execute data-driven CRM strategies to maximize player engagement, retention, and lifetime value, with a focus on the US market
• Manage and optimize the customer journey, including onboarding, retention, and reactivation initiatives, ensuring a seamless and engaging experience for players
• Contribute to the development and refinement of CRM tools, platforms, and processes to improve efficiency and effectiveness
• Regularly analyze and report on CRM campaign performance, identifying areas of improvement and implementing data-driven optimizations to drive results

Requirements:

• Minimum of 3 years of experience in customer relationship management, preferably within the online casino or gaming industry
• Excellent analytical and data-driven decision-making skills, with experience in performance reporting and analysis
• Ability to prioritize and manage multiple tasks in a fast-paced, dynamic environment
• Detail-oriented mindset and a strong focus on delivering an exceptional customer experience
• Bachelor's degree in Marketing, Business, or a related field
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
• Strong understanding of the US online casino market, including regulations and industry trends
• Proficiency in CRM tools, platforms, and technologies, including marketing automation and customer segmentation

We Offer:

• Competitive salary
• Collaborative and supportive team environment
• Opportunity for professional growth and advancement within a rapidly growing company
• Paid time off and flexible work arrangements