Crm, Canada (Remote) Jobs

Department: Marketing

Employment Type: Full Time

Location: Toronto

Description

Reporting to: Customer Retention Manager

Working closely with: Retention, Marketing, Data, Regional Leads

Seniority: Mid-Level

TL/DR:

We are looking to hire an experienced, passionate, and execution-focused CRM professional for Canada/ON to join our CRM Team.

The nitty-gritty:

• Crafting and deploying customized, targeted campaigns via multiple channels such as SMS, website bots, emails, in-app messages, push notifications, etc.
• Strategizing and designing user flows for various player lifecycle stages, segmenting the customer base to uncover insights, and targeting specific customer segments with dedicated campaigns and promotions.
• Tracking, analyzing, and reporting on campaign performance and revising conversion, retention, and reactivation strategies accordingly.
• Ability to work on multiple projects at a time in a very fast-paced, results-oriented environment
• Develop and execute multi-channel ad-hoc & triggered campaigns
• Ensuring timely and accurate campaign execution and delivery, keeping all relevant stakeholders informed about performance and results.
• Proposing A/B tests to validate campaign ideas, monitoring their performance, deriving insights, and recommending optimizations.
• Defining and creating target groups for CRM initiatives, planning campaigns and promotions.

Your stats:

• Strong reporting and analytical skills.
• A minimum of 3 years' experience in a retention role within the gambling industry or a related field, with a focus on the Canadian market.
• Proven track record of being able to develop and execute a campaign strategy
• Working knowledge of databases and email (Jira/Confluence/Power BI/Smartico)
• Team player, sociable, and can quickly adapt to change
• Strong team ethic, working effectively as part of a team
• A hands-on individual; not afraid to roll their sleeves up!
• A self-starter with initiative and drive.
• Creative flair and capability to write copies when required
• Great organization, planning and prioritization skills, with strong attention to detail
• Experience of implementing, driving and managing multi-channel campaigns.

Our Stats

• Transparent, candid, effective, driven colleagues.
• Career and personal growth prioritized by management.
• Every Rivalry employee gets a monthly "hobby" stipend, which includes Video Games!
• We offer a competitive salary and total rewards package including stock options (we believe it's important for our people to own a piece of the company and share in our success).
• Work from almost anywhere in the world.
• Benefits plan in Canada, Benefits Stipend outside of Canada.
• Work with an extremely talented team who share a love for video games and esports on truly innovative projects; we're not your typical online sports betting site.
• Paid Vacation and Holidays.
• A chance to work in one of the most exciting and rapidly growing industries
• See your performance in real time, be part of a supportive team with a focus on training, coaching and continual improvement, and benefit from yearly salary reviews.