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Digital & Crm Marketing Manager
Company | Polestar |
Address | Greater Montreal, Quebec, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Automotive |
Expires | 2023-05-27 |
Posted at | 1 year ago |
At Polestar we don't just drive innovation in our cars – our entire business model is different from our competitors. We’re looking for a creative, innovative, experienced, and hands-on professional to take the wheel in driving various aspects of our marketing function in Canada.
- Primary responsibility for media planning both nationally and locally, for Polestar Canada, as well as supporting retailer media executions.
- Lead team in maintaining ongoing advertising brand compliance.
- Support the Head of Marketing and our media agency with strategy, planning, buying and measuring, focusing on traditional and digital media, including paid search, paid social and programmatic.
- Participation in global, national, and local retailer and agency meetings, to enhance Polestar’s overall paid media digital advertising approach.
- Directly assist retailers, their agencies, field market managers and internal stakeholders in the promotion, support and maintenance of a digital-first, approved marketing plan, for retailer consumer-facing advertising.
- Evaluate and provide analytics & guidance on effectiveness of all paid media programs.
- Educate others through learning sessions, and opportunities to bring in experts to teach others (e.g., TikTok).
- Lead measurement on all social media KPIs monthly, quarterly and for the year to continuously refine the plan in order to deliver and exceed our annual goals.
- Keep community managers up to date on Polestar new products, offers, etc.
- Work with partner agency to ensure that social (paid and unpaid) is completely integrated into everything that we do and aligned with our strategy.
- Assist with developing owner loyalty programs across our product portfolio.
- Ideate and develop local-market CRM strategy and deployment roadmap.
- Drive localization of global CRM campaigns and strategies.
- Develop, execute, and manage personalized communication streams supporting the entire customer journey for our Canadian consumers.
- Manage all translations requests for website content, updates, etc.
- Localize web pages that require customizations and adaptations to best suit the nuances of the Canadian market.
- Work with the different agencies and stakeholders that provide content, translation, and updates for the Polestar Canada website.
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