Digital B2B Marketing Manager

Job description

Manage the marketing activities overseeing the website, events, and social media activities.

Tasks & responsibilities

• Tracking and assessment of all marketing activities – development of regular campaign & website reports while identifying opportunities for on-going improvement
• Management of website (wordpress):
• Updating content, producing new pages and sections as required, improving SEO, analytics tracking, and liaising with our website host provider.
• Lead social media efforts, from communication planning and content development to managing analytics (Twitter & LinkedIn).
• Production and distribution of email campaigns.
• Development of simple creative materials, such as banner ads, online images, web pages and PowerPoint presentations.
• CRM management via Hubspot.

What we’re looking for

• Experience managing a website a must; technical as well as project management skills required
• Sense of humour a definite asset
• Someone who is passionate about marketing, media and advertising effectiveness
• Someone who is motivated, interested in learning, and self-sufficient; must be willing to roll up sleeves and get involved in everything.
• Experience with social media and CRM management

Specific technical skills that would be helpful:

·Proficiency with WordPress; HTML an asset

·Experience with Hubspot

·Proficiency in Adwords and Google Analytics platforms

·Experience with social media planning and scheduling tools, e.g. Buffer

·Experience in SEO

·Proficiency in French would be ideal

·Strong writing skills an asset, strong communication skills a must