B2B Marketing Specialist

Requisition Title: Marketing Specialist I

Site: CAN, Ontario, Toronto( Hybrid)

Brief Overview: This is a Junior Role.

As Marketing Specialist, you will be responsible for helping support key projects and initiatives designed to address business opportunities and challenges.

You will support B2B marketing, advertising and promotional activities targeting advisors and supporting our wholesale insurance team. You will partner closely with Canada marketing colleagues, sales teams, and product experts to deliver on our insurance priorities.

Top 3 Skills:

• Energetic and Naturally Curious,
• B2B Marketing - Insurance Advisors
• Tracking Results - Performance of campaign

Important to the Manager:

• Good Communication
• GREAT Attitude
• Willing to learn
• Good Writing Skills
• Positive and Proactive

Please note:

• Large Organization experience a plus
• B2C will not disqualify a candidate, but B2B is preferred.
• English and French, a plus but not required.

Responsibilities

• Support Marketing Director in the planning and execution of marketing strategies that deliver on business goals and priorities
• Build an effective network of internal and external partners and maintain strong relationships with external suppliers.
• Track, assess and report the effectiveness of marketing campaigns on an ongoing basis as well as recommend enhancements or course correction
• Share best practices with colleagues both among the team and in other marketing departments (in Canada, US and Asia) to ensure consistency and success in the market
• Optimize use of internal partners and resources – Social Media and Digital teams, Creative Services, Strategy and Research - to support the delivery of effective, high quality, on-time and on-budget campaigns
• Use advisor and customer research and insights to inform marketing strategies including human centered design, design thinking and problem-solving tools.
• Plan and organize interactions with internal and external team members including designers, translators and agency partners to deliver effective, timely marketing campaigns and assets.
• Partner with advanced analytics, email and web teams to design, test and evolve lead nurturing tactics
• Liaise with business partners within Canada Marketing and Retail Insurance line of business to ensure all campaigns and related materials are aligned with overall strategic themes
• Contribute to the continued development of the team’s marketing plans and roadmap by embracing a strong team-player mentality, sharing key insights, identifying opportunities for alignment and understanding the needs and trends of the Retail business
• Maintain relationships with Product and Sales partners to identify opportunities and challenges and collaborate on solutions

We are looking for someone with:

• Highly-motivated, detail-oriented self-starter who works well independently and is an energetic team-player with a strong focus on creative solutions
• Excellent writing and editing skills for all communication vehicles including print, digital and social
• Good organizational agility and understanding of the structure of multiple business partners and channels in a cross-functional environment
• 3-5 years of work experience in Marketing successfully developing and implementing effective tactics and solutions to meet business objectives
• Experience with agile marketing approach
• Hands-on experience with online marketing campaigns, including management of targets and optimization methodologies would be advantageous
• Basic content marketing experience, storytelling skills and work across multiple medium such as digital, social media and print (for both B2B and B2C messaging)
• Post-secondary education preferably in Marketing or an equivalent field
• Marketing strategy knowledge– planning, writing, editing, coordinating, and implementing a variety of complex marketing initiatives that support business goals
• Demonstrable experience in setting and evaluating key performance indicators, summarizing key learnings and insights and applying all learnings to future initiatives
• Digital marketing experience and familiarity with marketing automation platforms (e.g. exact target, salesforce, etc.)
• Strong judgment, consulting, negotiating, influencing and collaboration skills
• Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects within a fast-paced and ever-changing environment
• Ability to Manage a diverse workload and sometimes demanding and / or competing deadlines in a fast-paced environment
• Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders