Senior Media Intelligence Specialist

Stacktics Inc. is seeking a full-time candidate for a Senior Media Intelligence Specialist role.
The Senior Media Intelligence Specialist will play a key role at Stacktics Inc., where we create and maintain industry-leading services and technologies to empower enterprises in the worlds of Data Analytics, Marketing Media Strategy and Cloud Computing.
The primary responsibility of this role is to support the Digital Ecosystems Team in guiding clients’ configuration and management in, and overall structure and utilization of their digital systems. The incumbent will be responsible for helping provide clients with strategic insights and guidance across a broad spectrum of Ads and Marketing platforms and channels.
The Senior Media Intelligence Specialist will be responsible for communicating their broad technical understanding of marketing platforms and best practices internally and externally. This position emphasizes self-sufficient work and mentorship t within established company and client business processes in order to complete tasks and maintain effective communication with stakeholders.
KEY RESPONSIBILITIES:
Role-Specific Responsibilities:

• Collaborate, support, and work closely with other Stacktics business units to ensure efficient workflow, and realize cross-functional opportunities and enhancements
• Enterprise best practices audits, where the Media Activation Lead will act as Stacktics' primary expert and guide our team through extensive analysis, as a core component of Stacktics' Digital Ecosystem Transformation projects
• Stay informed on the latest trends in the Digital Marketing industry through constant research, article reading, webinars, and industry events
• Perform output quality control (reports, post analyses, campaign setups, etc.)
• Work with a team of Performance Marketers, including Search, Programmatic Display and Social Marketing team members
• Deliver thought leadership and drive strategy within the Marketing Performance team, and in support of wider company priorities
• Provide support as needed in technical client communications, prioritizing your time based on urgency and importance
• Support business pitches that include digital media-related components (estimating time/effort)
• Analyzing organic search health and opportunities, through a holistic understanding of the interplay between Paid and Organic Search
• Collaborate, support, and work closely with the other Digital Ecosystems functional groups and Data Systems department to ensure efficient workflow, and realize cross-functional opportunities and enhancements
• Guiding our core Analytics team in data collection strategies, for the design and implementation of tracking codes (GTM, Google Analytics 360, Adobe, custom scripts)
• Guide and support team members in executing digital media-related projects, spanning:
• Stay involved in technical client communications, prioritizing your time based on urgency and importance
• Performance anomaly troubleshooting, where the Media Activation Lead will dissect and diagnose complex performance trends and issues through exploratory problem solving, providing clear conclusions and remediation approaches to our clients
• Conducting Paid Search keyword research, analysis, bucketing, and MCC-level asset structuring reviews and recommendations
• Working with developers/engineers to enable custom database feeds (GA360, Adobe Analytics, CM360, DV360, Salesforce, Point of Sale Databases, etc.)
• Work with other team members with day-to-day support on client work

Company-Wide Responsibilities:

• Help identify, pitch, cultivate, prepare and deliver material as needed for new business and business development initiatives
• Adapt to ever-changing client needs and expectations
• Maintain client satisfaction and happiness with deliverables, day-to-day work, and overall value as a partner
• Maintain and exceed client satisfaction with Stacktics' deliverables, day-to-day work, and overall value as a partner

Qualifications

• Strong analytical skills to generate actionable insights from data interpretation
• Proven success in managing, optimizing, and reporting on performance marketing campaigns
• Minimum 2 years of client service and/or customer management experience (ideally in an agency environment)
• Bachelor’s Degree in Marketing, Business Administration, Statistics, or a related field
• Experience with A/B and/or Multivariate testing concepts
• Strong written and verbal communication skills
• Advanced knowledge of Google Marketing Platform
• Solid understanding of how other media activities affect marketing campaigns
• Candidates must be eligible to work in Canada
• Experience managing, mentoring, supervising, and coaching others is an asset
• Minimum 5 years of experience in Performance Marketing
• Proficient working knowledge/certification across: Google Analytics, SA360, DV360, CM360, Facebook Ads, Google Ads, Google Search Console and Google trends (Kenshoo is an asset)

WHAT’S IN IT FOR YOU?

• Standing desks
• Fun Employee Events and Activities
• Entertainment and Games area
• Flexible Remote Working Policy (within Canada)
• 100% employer-paid benefits package
• Quarterly CEO coffee breaks
• Fully-loaded kitchen: snacks/fruit/drinks
• Participation in Community Engagement
• Regular Lunch and Learns from your Team Mates