Director Marketing Chocolate And Seasons

HERSHEY CANADA HAS A SWEET OPPORTUNITY:
Marketing Director, Chocolate & Seasons
Job Location: Mississauga, Ontario (Hybrid)
The Hershey Company
Your career. Your ownership. Together, we’ll make more Moments of Goodness.
Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that manufactures, distributes and sells confectionery, snack, refreshment and grocery products in Canada. The Hershey Company is one of Canada’s leading chocolate and confectionary companies with a strong portfolio of brands that delight consumers every day. Major Canadian brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.
At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.
Our mission is to create a world class environment that attracts, develops/grows and retains world class people. We will build organizational capabilities and passion that compete in the present and build for the future to enable and encourage balanced and healthy lives.
Hershey Canada is proud of our top 100 position on Forbes Canada’s Best Employers 2021 List and Forbes 2022 World’s Top Female Friendly Companies. We have also been recognized as Greater Toronto Top Employer’s for 2023, Canada’s Top 100 Employers for 2023, and Canada’s Most Admired Cultures 2021-2022.
How will you fit in the big picture?
The Marketing Director is the general manager for their business including top and bottom-line financial performance and delivery of share goals. They lead and coach their team and are responsible for translating the general strategic direction from senior management into a set of long-term and short-term concrete strategies and plans for their business. The Director, Chocolate & Seasons will champion the consumer and shopper in all that they do and continually strive to ensure a keen understanding of the consumers’ needs, desires, habits, attitudes and practices as it relates to their seasons and the Hershey portfolio of brands. Importantly they will focus on turning those insights into actionable strategies and tactics that will drive results. The Marketing Director must also have a keen view of the external environment, including customer strategies, competition and general trends impacting the business including impact of the changing Canadian demographic landscape.
Strategy and Planning: Create strategy to grow and optimize brand or brands; Develop annual brand plans for line extensions, promotions, packaging changes and advertising spend; Develop financial projections, including financial analysis of brand profitability and product line profitability
This position requires a dynamic, high energy and resilient creative thinker to drive growth for multiple brands, across multiple years.
People Management: Create professional development plans for brand managers and associate brand managers; Provide step-up opportunities to develop members of team and their capabilities; Ensure clarity of responsibility and facilitate accountability for manager activities, including brand growth, line extensions, advertising and promotions
What will you do?

• Leverage consumer landscape, shopper segment and trip mission insights for both Seasons and Everyday components of the business to build superior category growth strategies and targeted shopper programs.
• Collaborate with key cross functional stakeholders such as finance, supply chain and US portfolio leads to strengthen plans and execution
• Develop strong partnership with sales team to identify and develop consumer focused opportunities that meet customer strategies and business growth expectations
• Coach and develop a team of marketers to develop strategies, prioritize key initiatives and execute programs with excellence.
• Own day to day management of team priorities and ad hoc requests
• Drive thought leadership, clarity of business priorities and connection to the bigger picture across team

Minimum Requirements

• Expert in project management and ability to deliver in a fast-paced/evolving working environment
• Minimum 10+ years of previous experience in consumer-packaged goods marketing
• Experience within digital marketing, omni-shopper or sales is beneficial
• Proven ability to navigate complex situations, varying stakeholders & business objectives
• Solid foundation of innovation development and stage-gate process
• Building strong consumer franchises through all aspects of marketing mix in a disciplined marketing environment is mandatory
• Experience in people management & coaching a high performing team with the ability to interact with cross functional departments
• Solid understanding of financial statements, budget management and contingency planning
• Proven strategy development and ability to distill multiple sources of information into clear action
• MBA or B.Comm with Marketing major preferred
• Strong presentation skills, communication and analytical skills

Core Competencies

• Judgment/problem solving
• Driving for Results
• Visionary leadership
• Teamwork/collaboration
• Communication
• Coaching
• Outstanding analytical ability
• Individual Leadership/Influencing
• Strategic leadership
• Technical/Professional Skills

Benefits & Perks of working with us:

• Of course… exposure to some of the finest chocolate and non-chocolate confectionery products
• Working in a LEED certified and open concept environment
• Working for a company recognized as one of the best in the GTA!
• Health and Wellness Reimbursement program as well as other great employee benefits
• Corporate social responsibility programs - because we should leave the world a little better than we found it
• Flextime and a flexible working environment
• Fantastic rewards and recognition programs

Together, we’ll make more Moments of Goodness.
Get to know us more on our LinkedIn: Hershey Canada Inc.
We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Hershey Canada, Inc. will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform the Talent Acquisition team of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.