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Senior Director, Product Marketing
Company | Axonify |
Address | Ottawa, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-06-12 |
Posted at | 1 year ago |
Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Through bite-sized microlearning and daily intelligent reinforcement, embedded two-way communication and guided task management, Axonify gives frontlines what they need to learn, connect, and get things done. Our platform is fun, engaging and simple to use and our unprecedented 83% engagement rate speaks for itself.
- Product Release: Collaborate with cross-functional teams to flawlessly launch new products in the market, ensuring seamless customer experiences
- Content Development: Equip our business development and account-based marketing teams with relevant content and resources to engage and convert target buyers across the sales journey
- Product Positioning and Messaging: Develop compelling narratives for our target audience, effectively conveying the unique value proposition of our products
- Team Development: Build a high-performing, diverse, and inclusive team, creating an environment that encourages collaboration, growth, and success
- Global Market Expansion: Devise global growth strategies, understanding the importance of localization and cultural nuances. And of course, other duties to support Axonify and further build your skills
- Strategic Leadership: Direct the development and implementation of the product marketing strategy, fostering innovative approaches and a culture of continuous improvement
- Market Intelligence and Customer Insights: Leverage customer win/loss interviews, competitive analysis, and vertical analysis to gain in-depth knowledge of the market, identifying new routes and opportunities for growth
- Go-to-Market Strategy: Lead the creation and execution of robust GTM strategies, ensuring alignment with business objectives and market demands
- Commitment to quality. Expertise in understanding the B2B sales and marketing funnel and the purchasing dynamics within businesses
- Knowledge. Comprehensive understanding of the product development lifecycle, GTM process, and Pragmatic Marketing principles
- Professional Experience. A minimum of 10 years of software marketing experience, including at least 5 years in a leadership role, preferably within a SaaS organization. Proven experience across the marketing mix, including market/competitive assessment, content development, digital marketing/demand generation, marketing/sales collateral development, etc
- Performance. Adaptable, resourceful, and results-oriented, with the ability to manage shifting priorities and multiple demands in a fast-paced, rapidly evolving environment
- Rockstar presentation skills. Comfortable presenting to large audiences and directly to the C-suite, with exceptional communication and leadership skills
- Strategic. Strategic thinker with the ability to tactically implement and drive results
- You will have the flexibility to choose how you work - in office, virtually or a combination of both. You will be provided with the tools, resources and support to ensure success regardless of where you physically work
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