Director, Brand Development Jobs

Do you have the confidence to imagine the impact you can have as a DIRECTOR, BRAND DEVELOPMNENT at PSYCHO BUNNY?

Psycho Bunny was born from the pursuit of the perfect polo, but the promise of our brand is a mindset. Psycho Bunny exists to ignite confidence and champion stand out character - a brand for the slightly off-kilter, style obsessed.

A proven leader and brand strategist, the Director, Brand Development will build cultural credibility for the Psycho Bunny brand through a robust and repeatable calendar of campaigns, and collaborations. Passionate about our products they will position Psycho Bunny as a global market-leader in high-quality polo-led menswear through elevated product marketing and messaging.

Reporting to the VP, Brand & Marketing, this role will lead the brand marketing department and oversee all brand and product marketing activities. Combining brand and corporate strategy, analysis and creativity, this role is accountable for growing awareness and interest in the Psycho Bunny brand across all brand touchpoints and channels. As our brand leader, the Director lives and breathes the brand day in and day out and is laser-focused on protecting and growing the brand - effectively growing brand joy.

Leading the four teams that make up the Brand Marketing department (Brand Marketing, Product Marketing, Visual Merchandising, Global Social Media & PR) this role is at the helm of the tactical and analytic functions of these teams as brand & product marketing initiatives are planned, executed, and evaluated. Meeting these team’s goals will require leadership and coaching to ensure teams are high-performance and highly engaged. The role will also oversee department budgets and spend pacing and collaborate with the Strategy and Insights department to play a key role in the development of brand vision and values, ensuring organizational alignment on customer data that will feed strategic decision-making.

This role will require excellent interpersonal and communicative skills, as well as demonstrate sound leadership and decision-making ability. Success will be determined based on marketing effectiveness and efficiency of marketing spend, brand equity and ultimately qualified traffic growth for the brand across all channels.

HOW WILL YOU DO IT?

Brand Marketing

• Develop and champion marketing org-wide adoption of key campaign workbacks and broader go-to-market calendar
• Ensure the timely activation of through-the-line brand campaigns and lead the after-activation-review process
• Oversee Brand Marketing team’s content development and fine-tuning of the brand direction and voice
• Champion creative excellence and a brand content strategy in line with brand and corporate objectives

Product Marketing

• Develop and champion marketing org-wide adoption of key campaign workbacks and broader go-to-market calendar
• Ensure the timely activation of all product campaigns and marketing activities as well as lead the after-activation-review process
• Champion creative excellence and a product content strategy in line with brand and corporate objectives
• Oversee Product Marketing team’s content development and fine-tuning of an always-on polo-first quality story

Visual Merchandising

• Nurture brand engagement and product knowledge initiatives with store-staff
• Ensure cross-functional alignment with stakeholders across the product and store orgs for all visual merchandising initiatives
• Oversee the Visual Merchandising team’s planning and in-season activities as well as cross-departmental reviews of proposed floorsets

PR & Global Social Media

• Oversee the Global Social & PR team’s planning and in-season activities to drive strategic community engagement across channels, including earned and owned media, influencer marketing.
• Ensure accurate and timely reporting on all team metrics and KPIs

Agency Management

• Lead the briefing process for all campaigns ensuring all partner agencies (creative, PR, media) are involved in the campaign development process from the outset
• Ensure budgets are respected and deliverables are on-brand and on-time
• Manage multiple ongoing agency relationships

WHO YOU ARE

This is what you’ve accomplished

• 10+ years relevant experience
• Bachelor’s degree in Marketing, Business Administration (or equivalent amount of relevant professional experience), MBA or MSc preferred
• Project management, including budget setting and tracking
• External agency management (Creative, PR, Media)
• Effective verbal and written communication skills, french and english

This is what you’ll contribute to the team

• Ability to manage time appropriately and meet aggressive deadlines
• Innovative critical thinker: Keen on proactively optimizing ways of working and introducing industry best-practices to develop a best-in-class analytical practice.
• Your collaboration: Excellent interpersonal skills, provides consistent support and coaching to peers and business partners across the organization with optimism and pragmatism.
• Your accountability: Assumes full responsibility of executing, delivering and build strong programs and confidently takes and owns decision processes with integrity, discipline and professionalism.
• Your entrepreneurial spirit: Unphased by native systems and start-up environments – finds creative and innovative solutions to data extraction bottlenecks & data issues
• Strong communication / collaboration skills
• You are Influential: Able to communicate complex concepts clearly, concisely and persuasively across audiences at varying levels of the organization.
• Demonstrated attention to detail, including commitment to the accuracy and completeness of the work.
• Ability to motivate and influence others by displaying strong leadership skills

Additionally

• Adobe Creative Suite is an asset
• Ability to travel roughly 20% of the time in North America and Internationally

WHO ARE WE ?

Psycho Bunny was founded in 2005 with an eye towards perfecting the polo. We didn’t stop there, though. We've carved out a niche for ourselves by reinventing classic menswear styles that stand apart thanks to an unconventional logo, vibrant colors, and unexpected detailing. We're passionate about the quality of our clothes — but also about self-expression. We've grown from polos to tees, French terry fleece, technical outerwear, and so much more, while opening stores across the United States, increasing our footprint in globally-recognized retailers and expanding our online presence internationally. We've been able to do that because of the hundreds of unique personalities who drive us forward, making Psycho Bunny what it is today.

WHY WORK WITH US ?

This isn’t your typical job! You will be instrumental in taking a unique brand to the next level.

By nature of being a fast growing company, ours is a constantly changing and high-performance environment and with that comes the opportunity to learn and expand upon your skillset continuously.

We are a small team who believe in a work-hard, play-hard mindset, and get it done attitude to ensure a strong work/life balance.

We’re looking for forward-thinkers who want to take ownership and drive change. As a high-growth business that is expanding rapidly, we offer an opportunity to roll-up your sleeves and make a significant impact. If this is you, we’d love to meet you!

We are conveniently located in Ville-St-Laurent, in an office designed by one of the leading architectural firms in the country, Aedifica.

WHAT'S IN IT FOR YOU ?

You get to bring our mission to life! Psycho Bunny is a playground for self-expression, reinventing classic styles for those who saturate the world with personality. We encourage spaces where you can be true to who you are with genuine confidence!

You have an entire team in your corner, ensuring that you are seen, heard, respected and, treated like you want to be treated. That includes access to our employee benefits such as:

• Your birthday off on us
• On-site cafeteria/bistro with subsidized meals, breakfast, and lunch.
• Company events and social hours
• An Employee /Family Assistance Program (EFAP)
• Group Insurance coverage, including health, dental, vision, Life, and long-term disability.
• Last but not least, let us not forget the swag you can get with an amazing 70% employee discount!
• Three (3) weeks of vacation
• Casual dress code
• On-site gym and massager chairs
• You can take advantage of increased work flexibility and our 40 days a year "Work from anywhere" policy!
• On-site parking
• Six (6) wellness days
• Psycho Bunny offers all Canadian employees the possibility to participate in a group RRSP/DPSP plan which includes a very generous match from Psycho Bunny!

We thank all applicants; however, only those selected for an interview will be contacted.