Coordinator, Performance Digital Jobs

POSITION SUMMARY

We are looking for a talented and motivated Coordinator to work within our Performance Digital

team at Innocean, working on two of Canada’s largest automotive accounts.

If you’re passionate about performance-focused digital media (search, social, display, video) and would love the opportunity to apply your craft in a collaborative 360 environment, we want to hear from you. We believe digital media (search, social, display, video) provide intelligence way beyond impressions, clicks, and conversions. We’re looking for this person to collaborate with our entire group of in-house Tier 1 (National), Tier 2 (Regional), and Tier 3 (Local) Media Planners, Media Buyers, Creatives, SEM / SEO / SMM / Programmatic Traders, and Data Analysts to drive results.

RESPONSIBILITIES

Campaign and Client Management

• Assist with maintenance of an efficient billing processes for all performance digital marketing investments, including, but not limited to, receiving and reconciling invoices from media partners against actual spend amounts, connecting with media partners and internal team members to resolve and clear any discrepancy/invoicing issues, and assisting team members with internal budget orders and media buying processes
• Assist and eventually lead the management of monthly offer creative, including, but not limited to, search ad copy development (ETAs & RSAs), extension development (sitelinks, callouts, snippets, price extensions, etc.), developing ad copy and selecting images for Facebook, Instagram, and GDN (Google Display Network), and most importantly, managing and implementing client feedback
• Assist and eventually lead the management of monthly creative trafficking, including, but not limited to, search uploads in SA360 or Google Ads Editor and uploading images and ad copy into GDN, Facebook, and Instagram
• Assist with ad-hoc and scheduled report creation, including, but not limited to, weekly/monthly/yearly performance analysis, channel performance analysis, A/B testing ad copy and landing page variations, query reports, and assisting with the provision of insightful recommendations for continual improvement
• Assist with the monitoring, tracking, evaluation, and optimization of paid search, paid social, and non-programmatic paid display/video campaign performance to maximize client investment, including, but not limited to, daily budget pacing, audience optimizations, bid optimizations, developing ad copy, A/B testing ad copy and landing page variations, query reports, and ensuring creative is tagged appropriately
• Continually build performance digital marketing expertise, drive innovation, and stay up- to-date with industry trends and developments

SKILLS AND BEHAVIOUR

• Attitude; not afraid to ask “Why?” or question established processes and procedures
• Experience with analytical and automatization platforms (Google Analytics, SA360, etc.) is a bonus, but the right attitude is more important; extensive training will be provided
• Experience using performance digital advertising platforms (Google Ads, Facebook Ads, etc.) is a bonus, but the right attitude is more important; extensive training will be provided
• Task-oriented, with excellent time management, project management, and overall organizational skills
• A positive and adaptable approach to problem solving; an inquisitive and investigative
• Great with numbers and spreadsheet management; great working knowledge of Word and Excel, and solid keyboarding skills
• Solid ability to work as part of a team and independently, with the interpersonal skills to establish productive relationships with co-workers at all levels
• Exceptional communication skills and the ability to articulate and deliver complex messages effectively (both written and oral)
• Enthusiastic, self-motivated, and collaborative, with an eagerness to learn, high attention to detail, and a willingness to prove themselves
• Understand the importance of accountability, professionalism, and integrity in the workplace

EDUCATION AND EXPERIENCE

• 0-2 years of Google Analytics and SA360 experience
• Knowledge of the media industry and how advertising agencies operate is an asset
• Experience in the Auto industry is a bonus, but the right attitude is more important; extensive training will be provided
• 0-2 years of paid search, paid social, and/or paid display experience
• University or College Degree in psychology, advertising, marketing, finance, or data analytics is an asset

CLOSING STATEMENT

Innocean Worldwide Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.