Senior Manager/Director Of Performance Marketing

Senior Manager / Director of Performance Marketing

Rebelstork is growing quickly, and as we add new markets, consumers, and partners we are seeking a talented and entrepreneurial Senior Manager/ Director of Performance Marketing to join our team.As a Senior Manager/Director of Performance Marketing, you will be responsible for managing all performance marketing initiatives, driving growth and developing strategies that will help our company achieve its goals.You will have a track record of success scaling online businesses.

Join team Rebelstork, the first tech-driven North American Baby Gear Marketplace created for a new generation of socially and fiscally responsible parents. Powered by the first and only AI appraisal technology in the baby gear space REV™. We are the destination for reselling premium baby gear.

Our re-commerce model proudly provides families safe, vetted access to prestige baby brands, for a fraction of the retail price, while minimizing the BIG carbon footprint of itty-bitty feet.

We are looking for an energetic and passionate team player who wants to grow with us as we scale. As a member of Team Rebby, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives growth, user acquisition and revenue.

Reporting to the CMO, the role will be responsible for the construction, testing and execution of strategies that will generate revenue at scale.

Job Responsibilities

·Build, own and implement a robust performance marketing strategy and day-to-day execution for all media: paid search, shopping and social campaigns (Adwords, Meta, Pinterest, Tiktok) spanning North American markets (US + Canada) from conception to execution.

·Agency Management; be the point of contact with our digital media agency

·Set clear goals and KPIs for the performance agency and ensure that they are met or exceeded

·Oversee the Digital Marketing and Retention Manager to create a best-in-class customer retention and lifecycle marketing program to include email, CRM, loyalty/rewards, SMS, push, direct mail, customer segmentation, and promotions

·Reporting; Be responsible for creating reports and managing all performance metrics for profitable growth

·Performance Analysis: Monitor, analyze and optimize campaigns across various channels (e.g. paid search, social media, programmatic, email marketing) to maximize ROI

·Budget management: advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization

·Collaborate with the merchandise and finance teams to ensure that marketing efforts align with overall company goals and metrics

·Keep up to date with the latest trends and best practices in performance marketing and recommend new strategies, tactics and technologies to improve performance and stay ahead of the competition

Requirements

• Excellent communication and leadership skills
• 8-10+ years’ experience in performance marketing, preferably in a startup or DTC, e-Commerce environment
• Strong analytical skills and experience with data analysis and reporting tools.
• Ability to manage multiple projects and prioritize tasks in a fast-paced, dynamic environment
• Demonstrate hands-on experience with the following: Google ads, Video, Meta/Instagram Ads, Pinterest and Triple Whale
• Marketplace experience a plus
• Bachelor’s degree in marketing, Business Administration or related field
• Successful track record of driving growth and achieving KPIs through performance marketing channels
• Maintaining a high level of professionalism, empathy, and business acumen across multiple partners at one time

If you are results-driven, strategic thinker with a passion for performance marketing and a desire to help shape the future of our company, we encourage you to apply for this exciting opportunity.