Bilingual Marketing & Communications Specialist (Remote)

Reporting to the Manager, Marketing & Communications, the Bilingual Communications Specialist is responsible for developing and leading the execution of CSN’s internal and external communications in French and in English as well as the planning and execution of marketing campaigns. The ideal candidate has an engaging personality, is confident, has integrity, and is not afraid to take initiative.
Primary Objectives Of The Role
Communications

• Draft, edit, proofread and schedule all internal and external communications and documentations (SOP, Training Documents, ESG Report, Brand Guidelines etc.) by working with all departments for priorities and timing
• Develop articles and press releases for our website, social media and third-party websites for SEO, in collaboration with the SEO Specialist to improve organic and local search rankings and build online authority
• Develop a communication roll-out to promote CSN’s annual conference, tradeshows, industry events and charity fundraisers
• Lead internal email communications, ranging from training updates to corporate events, career opportunities to shop announcements, and ensure the distribution lists are up-to-date
• Generate new ideas and contribute to the continuous improvement of marketing and communications programs and processes

Marketing

• Create written and designed content in French and in English, in collaboration with our Graphic Designer, for a variety of communications channels to promote CSN Collision Centres, including Website, Billboards, TV, Radio, Brochures, Signage, Magazines
• Identify and manage external marketing vendors in a manner that achieves CSN’s objectives, within budget and utilizing resources optimally
• Maintain positive relationships with industry publications, prepare press releases and coordinate all interview and article requests to position CSN Collision Centres as thought leaders in the collision repair industry and support store recruitment
• Assist shops with their digital signage, online reviews, local events and any other marketing requests
• Collaborate with the manager to plan, develop, and execute a wide variety of advertising campaigns aimed at diverse audiences (collision repairers, consumers, insurers, vendors and OEMs), with an emphasis on the messaging

Requirements
Core competencies

• Team player: Collaborative management of relationships with a wide range of stakeholder groups and personality types, applying diplomacy to reach win-win resolutions
• Accountability: Being accountable for their own commitments and deliverables, as well as those of colleagues
• Collaborator: Able to manage relationships in a collaborative manner, with a wide range of stakeholder groups and personality types, applying diplomacy to reach win-win resolutions
• Decision Making: The ability to make decisions independently, while understanding when to solicit another opinion
• Organizational skills/Time Management: Strong planning and organizational skills, with an ability to meet multiple deadlines simultaneously
• Problem solving: Has a critical thinking approach to problem solve and is a forward thinker
• Communication style: Tactful, clear, and empathetic communicator with excellent presentation skills

Education And Qualifications

• University degree in Marketing, Communications or related field
• Knowledge of SEO best practices
• Clear oral and written communication skills in both English and French
• Strong MS Office skills – Word, Outlook, Excel and PowerPoint
• Experience in collision repair or automotive industry is an asset
• Excellent copywriting skills on print and digital supports
• 4-6 years’ experience in a Communications or Marketing-related position

Work Environment And Other Requirements

• Our Marketing Team, which includes your direct manager, is based out of our corporate office in Oakville, Ontario
• Proof of vaccination for COVID-19 required
• This role is remote. The ideal candidate will be based in Quebec, and you will be provided with the technology you need to be successful in your role out of your home office

Travel Requirements

• Limited travel is required but will include travelling to annual conference and infrequent shop visits – less than 5%

Benefits

• The ability to grow, develop and manage your career path
• Company laptop
• Flexible work schedule
• Competitive salary
• Benefits package

Career Path
As CSN continues to grow, other career opportunities may become available.
Disclaimer: This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and will evolve as CSN continues to grow.