Senior Manager Of Marketing Finance

The role

Since several work modes are offered to all our employees (100% from home, Flex, 100% in-office), job opportunities posted here are available whether you live in Quebec or Ontario, unless indicated otherwise.

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law. Basically, we respect and appreciate each other no matter who we are!

If you have a disability and need some help accessing or using our website or application system, just reach out to us. We want your interview experience to be top-notch, so if there's anything we can do to make it more comfortable and positive, let us know at the time of the application.

As Senior Manager of Marketing Finance, you will act as the financial business partner for Behaviour’s Marketing team, developing and implementing the systems necessary to drive greater efficiency. These systems will monitor, and ideally forecast, the KPIs and ROI associated with the marketing initiatives for all the company’s current and forthcoming games. You will play a key role in developing the budget for, and measuring the efficiency of, both these initiatives and our performance marketing efforts. Are you game? 

In this role you will :

• Work alongside the Marketing and Technology teams to evaluate the ROI of building internal capabilities versus employing external solutions;  
• Partner with the marketing leads to drive oversight processes around marketing spend and ROI analysis 
• Serve as a financial leader to drive the evolution of our marketing priorities and organization;  
• Monitor key industry trends to identify techniques for improving this efficiency. 
• Provide feedback for monthly, and quarterly budgets, as well as actual variance analysis on financial and operational metrics;  
• In partnership with Marketing leadership, own the management and forecasting of the marketing budget for both the Dead by Daylight franchise and other titles  
• Develop and implement the new processes required to perform a comprehensive quantitative analysis of our marketing activities 

What we're looking for :

• Knowledge of marketing KPIs, audience segmentation, user acquisition, target prioritization, and  the advertising value chain 
• Excellent knowledge of Office Suite software, particularly Excel 
• Minimum of five years’ experience (finance, strategy, marketing), ideally in the technology/media industry 
• The ability to drive innovation by developing and implementing new procedures 
• Excellent analytical, planning, communication, and organizational skills 
• Experience in games is not necessary, but preferred