Senior Consultant, Digital Strategy And Experience

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

You will be responsible for development of CIBC’s Private Wealth Digital strategy, supporting both front end user experience and back end capabilities that align to business objectives.

In this role, you will be responsible for the creation and ongoing management of the strategy roadmap including technical capabilities, customer journey mapping, competitive and industry analysis and best practices. You will develop a deep understanding of each client segment, their needs and their use of our products/services. You will lead strategic ideation sessions with cross functional teams to identify key needs, requirements and opportunities as well as provide digital strategy expertise to assist team members with campaign development. This will include supporting the briefing, and manage execution for some key projects.

Additionally, you will also own the development and ongoing management of Private Wealth and CIBC Asset Management content distribution strategy. Creation of framework on ongoing measurement to determine the right types of content are distributed across the most effective channels including web, email, social, Public Relations. Working closely with Content teams, provide recommendations on types of content and distribution strategy based on data driven insights.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How You'll Succeed

• Strategic Thinking: Identify opportunities to align digital strategic objectives with client needs and internal stakeholder strategies
• Build Relationships: Develop strong relationships with CIBC peers and colleagues in a variety of roles/functionsto efficiently and effectively work together to launch marketing initiatives.
• Strong Communication and Storytelling Skills: Ability to create well-articulated and insight driven strategic plans and socialize your vision across a diverse range of stakeholders

Who You Are

• You know that details matter. You notice things that others don't. Your critical thinking skills help to inform your decision making.
• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.
• Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.
• You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.
• You can demonstrate experience in strategic planning, client journey mapping and content distribution management, and a working knowledge of SEO, SEM, email and Analytics. You have6 – 8 years+ of experience in digital marketing strategy and / or content strategy and management. It’s an asset if you have experience in implementing / using marketing technology, such as SalesForce Marketing Cloud, Adobe, Google.
• You have a degree/diploma in Digital Marketing or related field.
• You embrace and advocate for change. You continuously evolve your thinking and the way you work in order to deliver your best.

What CIBC offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and Moment Makers, our social, points-based recognition program.

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Job Location

18 York Street, 14th Floor

Employment Type

RegularWeekly Hours

37.5