Retention Marketing Strategist Jobs

Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About This Team
The Digital Marketing - Retention and Lifecycle team is responsible for driving revenue and retention through CRM and personalized, omni-channel guest journeys.
a day in the life

• Build strategies and technical requirements for innovative email and push notification campaigns and lifecycle journeys that drive business performance.
• Foster and maintain relationships with cross-functional partners in e-commerce, creative, merchandising, MarTech and other business partners to develop and execute innovative strategies to drive business performance.
• Advocate for channel insights and best practices with an eye for dynamic content, personalization, and scalable efficiencies.
• Continuously analyze, A/B test and optimize live journeys across the guest lifecycle to drive engagement and retention, and communicate insights to stakeholders in a digestible and timely manner.
• Manage the execution of campaigns and lifecycle journeys from end to end including creative brief-in, enrolling MarTech and Operations teams, and managing through delivery and go-live.

Qualifications

• Working knowledge of lifecycle-campaign concepting and management.
• Prior experience with marketing platforms such as Salesforce Marketing Cloud and Email HTML & CSS and able to understand how campaigns are developed to make compelling strategies, that are also technically feasible.
• Bachelor’s degree strongly preferred but not required.
• Ability to create and execute compelling guest-first strategies through excellent brief-writing and strong cross-functional partnership.
• 3+ years of experience in owned channel retention marketing (email and push notifications).
• Foundational understanding of automation and dynamic content, with desire to grow.
• Familiarity with reporting tools (e.g. PowerBI) with desire to grow.
• Engaged and up to date on email and push notification marketing trends and best practices.

must haves

• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
• Communicate with honesty and kindness and create the space for others to do the same.
• Foster connection by putting people first and building trusting relationships.

Additional Notes
Immigration support is potentially available for this role.