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Company | Pagefreezer |
Address | Vancouver, British Columbia, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-07-24 |
Posted at | 10 months ago |
Are you our new Content Marketing Manager?
- Pagefreezer simplifies compliance and litigation by automatically archiving websites, social media, mobile text messages, and enterprise collaboration platforms for every stage of the information governance lifecycle. We enable organizations to create and share defensible records of their data, quickly and easily in our dashboard, in real-time—every like, share, edit, and deletion.
- No one can ignore the internet these days—and a lot of great things are happening online—but we also know that online harms are damaging many individuals, communities, and organizations. It’s Pagefreezer’s vision to make the Internet a safer place by delivering solutions that transform how people protect integrity online, ensuring accountability, and enabling the pursuit of justice.
- Our compensation is comprehensive, competitive, and can include benefits like extended health insurance, a $600 Lifestyle Spending Account, a $1000 annual learning budget, a Tax-Free Savings Account and a matching Retirement Savings Plan and paid time off, if you’re in Canada. Not in Canada? We’ll create a compensation package you’re excited about together.
- Our employees’ priorities matter. Career growth? Balancing work and life? Growing your own side-hustle? Helping you live your best life is #goals.
- Our coworkers are collaborative, proactive, and interesting -- and they care about the right things. We’ve built a culture based on values that mean something to us and we practice them daily.
- Our track record is strong, our market opportunity is growing, and we’re already providing solutions to some of the biggest companies in the world-- and you'll be helping us accelerate even faster. Come join a sustainably profitable, small company and see the impact of your work.
- Produce thought leadership material for demand generation campaigns
- Collaborate with key stakeholders to strategize and identify Pagefreezer’s unique voice and brand and ensure all our content is in alignment across various channels
- Researching and making connections with customers, influencers, and thought leaders to collect and incorporate pertinent market and industry insights into marketing materials and opportunities
- Enable Pagefreezer to achieve its Mission, Vision, and goals by owning and executing our content strategy to increase attract, engage, and convert potential customers
- Collaborate with the Marketing team on the digital marketing strategy to attract and convert leads in Pagefreezer’s target verticals
- Ensure all content fulfills its purpose such as generating awareness, thought leadership, and/or engagement, compelling the reader to take our calls to action, with the goal of ultimately filling the Sales funnel with organic and paid leads.
- Optimize nurture content and MOFU/BOFU sales enablement material to improve contact to deal conversion rates
- Build and maintain a solid understanding of our products, target markets/industries, and Customer Personas, keeping up to date with current trends and stories.
- Support internal stakeholders such as Sales, Customers Success, Product and your Marketing teammates on overall marketing objectives and campaigns as needed.
- Own the SEO strategy, working with internal and external stakeholders, updating strategy and keywords as needed, implementing changes, monitoring for improvements, and creating or revising web copy to increase the amount of high quality traffic to the Pagefreezer website
- Create or procure high-quality, accurate, and consistent assets to support the strategy, including blog posts, white papers, abstracts, articles, landing pages, email campaigns, sales materials, website content and social media content.
- Optimize website copy and content journeys to improve website and landing page visitor to contact conversion rates
- 5+ years of experience in SAAS marketing content creation for highly technical niche solutions
- You are mind blowing at proofreading, grammar, and editing skills
- Alignment with our Core Values
- Understanding of the SAAS buyer’s journey and the types of assets required at different stages of this journey
- Strong time management and prioritization skills, regardless of how many projects are on the go
- Solid understanding of SEO principles and lead conversion strategies with the necessary audience research skills to support it
- Familiarity with SAAS Marketing best practices, with first-hand knowledge of how Marketing impacts Sales and Revenue in a SAAS company
- The know-how to seamlessly use multiple tools and platforms for content creation, delivery, and measurement
- Work experience in an agency or a Bachelor’s degree or equivalent experience in English, Marketing, Communications, Public Relations, Journalism, or any related field
- Experience in copywriting to engage and convert readers
- Experience creating content for a regulated industry, like healthcare, financial services, government, telecommunications, is a strong plus.
- Able to work 40 hours a week and currently authorized to work in Canada (anywhere in Canada works for us, we’re remote-friendly!)
- Impressive and adaptive writing style
- We use tools such as Facebook, Instagram, LinkedIn, Hubspot, and Google Suite
- Experience formulating content strategies that balance thought leadership with SEO
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