Content Marketing Manager (Equest)

Content Marketing Manager

Surrey (King George Blvd), BC, 7322 King George Boulevard, Surrey, British Columbia, Canada

• Virtual Req #1321

Friday, September 23, 2022

Westland Insurance Group Ltd is seeking a Content Marketing Manager to own the company's content marketing operation, and the overall success of content marketing initiatives. This is a fully remote based position supporting our marketing department at Head Office in Surrey, BC.

What We Offer

• Diverse mix of team members and demonstrated work/life balance
• Entrepreneurial, dynamic and collaborative culture
• Career growth opportunities and continuing education programs
• Competitive compensation and benefits package
• Flexible work environment

The Opportunity

In this newly created role, you will support marketing and company objectives by driving results through content. You will build Westland's content strategy, execute on the content initiatives therein, and measure success in line with content OKRs, consistently striving for a best-in-class content engine. Reporting to the Director of Marketing, you will collaborate with the brand, creative, digital, communications and CX teams to plan and deliver exceptional content executions spanning blog articles, B2B thought-leadership material, video and infographics, brand messaging, social/influencer marketing, on-page SEO and more.

In This Role You'll

• Build and execute Westland's content strategy for digital and non-digital channels.
• Manage Westland's blog strategy, including instilling production workflows that drive high-volume article creation and posting.
• Oversee the development of strategic content pieces including ebooks, webinars, case studies, video and infographics, working with Westland's Senior Graphic Designer.
• Work alongside the digital team and external SEO vendors to optimize on-page SEO, including the creation of landing and product pages.
• Instill a copywriting center of excellence, reviewing and providing feedback on copy across key marketing deliverables; guiding the marketing team on copywriting best practice; and crafting top-level copy aligned with Westland's brand voice and messaging guidelines.
• Run content campaigns, such as influencer marketing engagement and social activations.
• Execute content promotion & distribution strategies that effectively increase the consumption of Westland's content.
• Build a reporting framework and cadence for content, including its impact on marketing and company objectives, and adherence to OKRs.

Here's What You Bring

• Exemplary copywriting and copy-editing skills.
• Experience in building social strategies and leading influencer campaigns preferred.
• Knowledge of SEMrush and Yoast preferred.
• Highly analytical and organized, able to implement systems, processes and workflows that scale content production.
• Ability to thrive in both a strategic and implementation content capacity.
• At least 3 years' experience in content marketing, focused on building content strategies, and executing with a relentless focus on achieving predetermined targets and objectives.
• Comprehensive understanding of SEO, primarily on-page.
• Degree in marketing, PR or a related field.
• Knowledge of analytics tools including Google Analytics, Google Search Console and Hot Jar.

You belong here

We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation.

At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.

If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at [email protected]

Other Details

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• Surrey (King George Blvd), BC, 7322 King George Boulevard, Surrey, British Columbia, Canada
• Virtual

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