Dtc Marketing Strategist Jobs

Direct to Consumer Marketing Strategist

Mission Hill Family Estate Winery

West Kelowna, Okanagan Valley, British Columbia

Be part of the next great story in wine!

Mission Hill Family Estate:

Firmly rooted in the Okanagan, our family winery began with an audacious vision – to redefine what’s possible for Canadian wine in the eyes of the world. With have a deep commitment to the region, and a relentless passion to produce wines that can stand alongside the best in the world. Our wines are crafted with bold precision and an uncompromising respect for the diverse vineyards and micro-climates here, expressing the extraordinary history that began with one bold dream.

Our Culture:

We love what we do. We’re all in. It’s how we have accomplished great things. Like our amazing products and our brand, we want to tell you the exciting story of our winery, its growth, and our people. We’re on an amazing adventure and we want you to help write the next chapter with us. We are building a lasting legacy in the wine industry, and we’ve only just begun.

What We’re Looking For:

We are looking for a high potential leader to contribute to our Direct-to-Consumer Marketing Team. As a DTC Marketing Strategist, you will activate quarterly campaigns by priority channels as set out in strong collaboration with the Brand Managers. Reporting to the DTC Marketing Manager, our DTC Marketing Strategist will take on the ownership of executing the marketing strategies for a dedicated portfolio of brands and plans previously validated with each Brand Manager to increase DTC sales.

What You’ll Do:

• Coordinate with third party partners (Providing briefs, copy, targets and assets to agencies to implement ads (Google, Programmatic, Local Media))
• Provide insights and recommendations on the previous quarter’s performance
• Coordinate the execution of marketing and digital campaigns to increase sales, traffic, and conversion
• Define marketing campaigns planning and ensure their good executions by working with each specialist (Websites updates, Newsletters, Club shipments, Events, Ads, etc.)
• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition and conversion
• Leverage web analytics and business intelligence tools to better understand our customers and share insights to define actions to pivot, modify, and optimize.

What You Have:

• Bachelor’s degree in Marketing or related
• Demonstrated experience managing CRM, segmenting customers, & mapping customer journeys
• 3+ years’ experience in digital marketing
• Ability to establish and meet deadlines
• Strong project management skills
• Strong technical skills in HTML, CSS, SQL

An Asset to Have:

• Experience with Google Analytics
• Experience with ActiveCampaign and/or Salesforce
• Adobe Creative Suite skills

What We Offer:

• Discounts at the Terrace Restaurant, Events, Experiences and at our Boutique on gifts and wine
• Annual bonus program
• Monthly Employee Wine Allowance
• The opportunity to work in a “Post Card” setting on our iconic property
• Free tastings for you and your guests
• Competitive salary
• RRSP matching, DPSP, annual vacation, and more!
• Comprehensive paid training and access to extensive wine education

At Mission Hill, we live by our 5 Core Values every day:

Sense of Urgency

• Our business moves fast and so do we. We understand the power of now.
• We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

• When we have the best intentions for all, we create space to be our whole selves and do great things together.
• We need to stay real because our brands, our stories and our culture must remain genuine to thrive.

Simplicity

• We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
• Our lives are complicated enough. So why use 50 words when you can use 5?

Humility

• Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly.
• We’re here for each other, and together we do great things.

Trust

• We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it.

We want to hear from you! Apply on our website today: www.missionhillwinery.com/Work-With-Us/