Email Marketing Manager Jobs

What is Later?
Later is the leading social media marketing and commerce platform that helps small business owners and creators grow their brands and businesses online. With a unique combination of tools, machine-learning-based recommendations, and education, Later makes it easy to visually plan & schedule social content, drive traffic, and increase sales – empowering customers to turn their passions into possibilities.
Later started at a hackathon in late 2013. Six months later, “Latergramme” launched to almost 20,000 people waiting to use the first version. Later is now the leading visual marketing platform for Instagram, Facebook, Twitter, TikTok, and Pinterest in the world with over seven million users, and in 2021 was ranked #18 in Canada in Deloitte's Fast 50 list, #119 in North America, and placed 51st in the Globe and Mail's Fastest Growing Companies list.
Later & Mavrck
In March 2022, Later was acquired by Boston-based influencer marketing platform Mavrck. The Mavrck platform allows large enterprise brands to automate their influencer marketing strategy for smoother partnerships and performance on campaigns. Together, we’re helping connect creators & marketers together to grow their social followings and businesses on social media.
What you’ll be doing
Strategy & Management

• Own our email marketing processes, systems, and technology infrastructure to ensure we are able to scale our programs efficiently
• Use creativity to solve business problems. Find unique ways to use email to support growing our business through email acquisition, lead nurture, lead management, feature releases and other activation and retention opportunities.
• Work with marketing, product, and analytics to build and execute campaigns across email, in-product marketing, and other customer touchpoints
• Develop and implement email marketing strategies and campaigns to drive customer acquisition, retention and revenue growth.
• Manage all aspects of email marketing campaigns including planning, content creation, segmentation, scheduling,deployment and reporting
• Campaign Management
• Collaborate with content marketing team to plan, build and deploy all marketing campaigns emails that align with content calendar

Data & Measurement

• Analyzing data: Using analytics tools and platforms to gain insights into campaign effectiveness, identifying trends, and making data-driven decisions for continuous improvement
• Responsible for applying all appropriate tags (i.e. UTM, GTM) to track campaign
• Own performance against key top-line business KPIs including increasing paid tier activation and support Customer Success team in reducing churn, and improving retention
• ROI analysis: Evaluating the return on investment for email marketing efforts, attributing revenue and conversions to specific campaigns or segments.

Experimentation & Optimization

• Increase signup-to-paid conversion, and customer retention via email campaigns and through retargetting those who visit our marketing site (Later.com)
• Lead-to-signup through lead generation and nurture strategies
• Establish annual testing roadmap in service of improvement to business metrics
• Data analysis: Analyzing test results to draw meaningful conclusions, identify winning variations, and share insights for future optimizations.
• Test design and execution: Developing testing hypotheses, creating experimental designs, and implementing A/B tests or multivariate tests to optimize email elements and strategies.
• Proactively identify opportunities to improve funnel metrics such as:
• Continuous improvement: Applying insights from experiments to refine email marketing strategies, content, and tactics, aiming for better engagement, conversion rates, and customer experience.
• Staying updated: Keeping abreast of industry trends, new technologies, and best practices in email marketing to identify opportunities for innovation and experimentation.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Strong interpersonal skills to collaborate effectively within a cross-functional team and a variety of skill sets
• Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights
• 5+ years experience developing and automating email programs
• Experience managing, coaching and supporting team members
• You have a bachelor’s degree – ideally in marketing, business, economics, or technical field
• Proficient with segmentation, reporting, and how to use data to drive business decisions
• Flexibility & ability to work in a fast paced and dynamic environment
• You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences
• Experience working with user research and consumer insights to uncover user insights and shape our strategy
• Ability to write effective copy is a necessity, together with extreme attention to detail
• Experience with email marketing and automation platforms (Marketo, Klaviyo, Mandrill, Intercom, or other similar platforms)
• Strong results orientation, proven record performing to aggressive growth targets

Nice to Have

• Proficiency with HTML and CSS
• SaaS Experience

Our values

• Make it Happen: We have big ambitions and the courage to achieve them.
• Adapt + Grow: We view uncertainty as opportunity and nimbly adapt.
• Celebrate: We bring an optimistic mindset into everything we do. We celebrate progress, each other, and unique perspectives.
• Lead with Humility: We put what’s best for all ahead of what’s best for one - no big egos here.
• Succeed Together: We prioritize diversity and are committed to creating an inclusive environment - there’s a seat for everyone here.

Some perks of being on our team include...

• Flexible Working Environment & Work from anywhere program: We acknowledge (now more than ever) the importance of work/life balance.
• Parental benefits: We offer parental leave top-ups, family forming support and a life-transitions program to ensure you and your family are well supported when returning to work
• Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees
• Healthcare: We offer a comprehensive benefits package including health, dental, vision, STD & LTD, 401k (US-based employees) and an Employee and Family Assistance Program to support the wellbeing of you and your family.
• Learning & Development: Growth is a big reason people choose to join our team. We provide opportunities through lunch and learns, training, coaching, mentorship programs, and workshops. We also provide each employee with a generous Education & Conference budget - We support you in pursuing your passions and continued learning!
• Wellness: We provide our employees with a monthly Wellness Spending Account, to help cover costs related to fitness equipment, personal training, gym memberships or health and wellness practitioners. We also provide a variety of workshops, meditation and yoga at our monthly Wellness Wednesday events to help our team perform at their best.
• Flexible PTO: To further support freedom and flexibility, we want you to take the time off when you want or need it to best recharge!
• Technology Bonus: We provide our team with a generous technology bonus to set you up with the tools you need to succeed in your role.

Where we work
We hire into our hub cities of Boston, MA; Denver, CO; Vancouver, BC; Toronto, ON; and London, UK. We post our positions in the hub location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.