Service Marketing Brand Strategist

Service Marketing Brand Strategist
Rank 5
Scarborough, Ontario (Hybrid)
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.
What Sets Us Apart?
A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.
Job Summary:
Toyota Canada Inc. (TCI) has an exciting opportunity for a marketing professional to join our Service Marketing team. This is full time opportunity that reports to Manager, Service Marketing & Promotion. The successful candidate will lead the development and deployment of consistent, brand aligned, omni-channel marketing strategies that confirm Toyota as the trusted choice for Quality Service and Genuine Parts in the hearts and minds of current and future Toyota owners.
What We’ll Bring:

• A hybrid work environment
• Sabbatical Leave Program
• Health and dental benefits effective immediately
• Company pension plan with matched contribution
• Competitive compensation package including health and dental benefits, and bonus
• Paid holiday shutdown and competitive paid time off benefits
• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Associate vehicle discount program
• Summer Hours – condensed work week during the summer
• Great company culture – Respect for people and continuous improvement is at our core
• Fitness reimbursement

What You’ll Be Doing:

• Agency Liaison: Lead strategic planning activities and briefings to maintain and improve upon brand aligned, innovative, omni-channel approaches to parts and service promotion. Hold partners accountable to timelines and allocated budget while leading annual evaluation and feedback activities
• Service Marketing Communications: Lead the strategy, briefing, approval, deployment, and sustainment of brand aligned service marketing promotions/campaigns that promote education, awareness, and consideration of Toyota Genuine Parts & Service.
• Internal Collaboration: Partner with other departments/stakeholders/distributors (i.e., Legal, Brand, Toyota Affiliates, Parts Strategy, Service Process Development, Toyota University, Digital, Nameplate, etc.) to create relevant, compliant, and impactful communications that promote continued growth in parts sales and service retention
• Key Program/Campaign Management: Lead management, sustainment and PDCA activities for key broad impact/multi-faceted programs (Olympics, TRSP Marketing/Rewards, Lifecycle Communications Management (LCM), etc.)
• Budget: Manage the Service Retention promotional budget including monthly reconciliation, quarterly re-forecasting, and annual planning activities with administrative support from a second marketing team member. Lead annual calculation and provision of tier 2 regional service marketing budgets and manage related purchase order and invoicing activities. Work with tier 2/TDA partners to drive tier 2 agency accountability to BCRs and agreed-upon timelines to promote effective and complete use of allocated regional budgets
• Aligned Marketing Efforts: Collaborate with tier 1/tier 2 agency partners, dealer advisory/subcommittees, zone representatives, Brand, Nameplate, Digital, and Retail to ensure aligned and complimentary approaches to marketing across all tiers
• Toyota Dealer Association (TDA): Proactively work with Zone offices and TDAs to support brand aligned advertising across the tiers that maximize parts and service marketing effectiveness, driving service appointment conversions and genuine part sales. Identify partnering opportunities that promote spend efficiencies around brand aligned tactical marketing and encourage the coordinated implementation of brand aligned tactical marketing programs
• Analysis & PDCA: Lead reporting, measurement and PDCA (Plan, Do, Check, Act) for all promotional activities. Analyse key product sales trends to identify and recommend promotional opportunities. Adjust plans as required and deliver performance updates with insights and recommendations for kaizen quarterly
• Other duties as requested or required
• Meetings & Conferences: Lead the planning, organization, preparation, and delivery of materials (reporting, performance metrics, insights, presentations, etc.) for various TCI, TDA, Subcommittee, Zone, and Dealer meetings/conferences
• Business Innovation: Main point of contact for key business enhancements that impact parts and service advertising/communications

What You’ll Bring:

• Proven ability to initiate and improve work processes to increase efficiency
• Work well with key stakeholders to drive an aligned approach to communications across the tiers
• Strong organizational and time management skills – Able to work with multiple partners and on multiple projects on a regular basis
• Project planning experience – short and long term with vision setting and plans to achieve
• Digital marketing capability and experience is an asset
• Capable of managing confidential information
• Excellent written & oral communication skills
• Strong data analysis and presentation skills
• Bilingual (English/French) is an asset
• Knowledge of negotiation – Able to assist in negotiations with new/existing suppliers and partners
• Proven ability to build successful partnerships
• Capable of thriving in fast paced environments with multiple internal and external stakeholders
• University/College degree in marketing or related discipline
• Previous experience in Automotive Marketing and dealership Parts & Service operations preferred
• Minimum 5 years of related Marketing experience
• Experience in directing and influencing agency and vendor partners
• Ability to make insightful recommendations based on data gathered and analyzed
• Highly proficient in use of Microsoft office applications (Outlook, Excel, PowerPoint, Project, Teams, Power BI, etc.)
• Ability to start and complete tasks with limited supervision

What You Should Know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law.