Marketing Manager (Canada & Us)

Job Summary

The Marketing Manager is an essential role responsible for development and implementation of the country brand marketing plan and product development to build a strong presence in North America.

Key Responsibilities

Be instrumental in the Development and Implementation of the Country Brand Marketing Plan

• Lead multi-functional team to implement plans and monitor the performance of the support plans.
• Brand identity implementation
• Lead ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of brand performance assessment and identifying growth opportunities.
• Lead in innovation, activation, advertising & promotion for the deployment of Brand Marketing Plan and budget.

Champion Product Development – Innovation and Renovation

• Manage new product launch assessment and deployment in the local market, including Profit & Loss, pricing, place, and positioning.
• Lead launch management, building launch plans, customer sell-in, legal and regulatory confirmation with distributors.

Job Requirements

• 5+ years of experience in Fast Moving Consumer Goods (FMCG) Food and Beverage marketing and brand management with a track record of successful achievement.
• Can demonstrate good knowledge of experiential and trade marketing, digital campaigns, influencer marketing, and in-person and virtual events to engage with consumers.
• Proficient in Proficient in digital technology hardware and software, and Microsoft office applications (Excel, Word, Powerpoint) and Google equivalents.
• Excellent written and verbal communication, interpersonal, intercultural, networking and negotiation skills.
• Highly collaborative with strong problem-solving and analytical skills.
• Highly organized and ability to effectively manage multiple projects.
• Goal-oriented and self-driven with strong sense of achievement and urgency to get things done.
• Willing to travel within and across multiple provinces/states/cities
• Possess a Growth mindset.